Wednesday, February 5, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

New OfferVault

After many months of development, we have released the latest version of Offervault, which has been totally re-written from the ground up. Aside from...

Shane Graper Believes in Hybryd Marketing? Is He Going Green?

I'm not sure what is the water in Denver, but companies are sprouting up left and right here. Shane Graper, like George Avery of...

LinkBuilding 101

Most people understand by now that links have a very real influence on rankings in search engines. How it works and in...

How to Get Higher Affiliate Payout Raises

I commonly hear from affiliates the same thing: that they need better payouts and more importantly, why they aren’t getting a better...

Quality Is in the Eye of Google

Adotas-“The Wall Street Journal’s front page is typically littered with mistakes now,” a coworker randomly commented. “That’s because they laid off the proofreaders and...

Five Tips on Creating Women’s Oriented Mailing Lists.

I’ve been very much into niche based marketing the last few months, believing that its one of the sure fire ways for performance based...

Cake’s Jeff McCollum puts frosting onto Affiliate Software.

In the affiliate and CPA network software game, there have been a few companies that have dominated the game. For almost a decade everyone...

Google Farming Update: Quest for Quality

During this week, Google announced a significant algorithm-update which aims to increase quality in Google’s search results. Domains containing low-quality content are supposed...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...