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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Specials

FTC Continues Crackdown on Deceptive Internet Marketing Practices

According to a lawsuit filed May 16, 2011 by the Federal Trade Commission (“FTC”) in the U.S. District Court for the Western District of...

Pesach Lattin - 2011-05-24

Leaders

Alex Zhardanovsky went from Epic to Doggie.

I’ve personally known Alex Zhardanovsky for a long time – for almost as long as I’ve been in the industry. During that time, I’ve...

Pesach Lattin - 2011-05-19

Marketing Madness

Five Revenue and Traffic Generating Products That All Affiliates Must Test

Too many affiliates are one-hit wonders, learning one system or one tool and going out and only using that tool. So many people are...

Pesach Lattin - 2011-05-17

Marketing Madness

Four Stupidly Smart Ways to Increase Your Conversions

You’re not an asshole. You’re just trying so hard to be one. Please refrain from having a Christian Bale flip-out just yet. If...

Pesach Lattin - 2011-05-16

Marketing Madness

Top Three CPA Networks in the World

3) Neverblue. Clearly one of the contenders always for the #1 spot is Neverblue. With their own great tracking system, access to programs and...

Pesach Lattin - 2011-05-13

Marketing Madness

Five Proven Banner Advertising Techniques in Media Buying

(Originally Written for ZacJohnson.com) After much thinking, I’ve decided to share some of the banner arbitrage techniques that allowed me to create some...

Pesach Lattin - 2011-05-09

Marketing Madness

Affiliate PayPal Taxes & Asset Protection Strategies

As you may know, this year PayPal will start reporting the income received by many affiliates via the PayPal. While this is limited only...

Pesach Lattin - 2011-05-03

Specials

Five Things that Brand Media can Learn from Affiliates

One thing hasn't changed since I started working in this industry over a decade ago: brand marketers still often look at performance ...

Pesach Lattin - 2011-05-03

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Leaders2025-01-15

Pesach Lattin

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

Streaming’s Big Lie: The Future of TV Is Already Broke

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

Did Your Company Receive a Letter From the FTC? FTC Warning Letters and Notices of Penalty Offense

The Good, the Bad, and the SPO-ly

2024: Goodbye Impressions, Hello Attention

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

ARCHIVE

The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

PubMatic Bets Big on Elon’s X: Bold Innovation or PR Suicide?

The AdTech Wizard of Odds: Gareth Holmes on Streaming Ads, Helicopters, and Unleashing Sweden’s Secret Sauce

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