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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Specials

Ugly is best for Landing Pages

Who knew ugly could covert so beautifully? Rebecca Black’s ‘Friday’ is a prime example. Butt Paste is another. And Craigslist is most definitely puke-worthy....
Pesach Lattin -
Marketing Madness

Investors Leery When Affiliate Nexus Tax Bills Pending

Many online marketers are looking to take their businesses to the next level by seeking outside investments. However, pending legislation in many...
Pesach Lattin -
Lawyers Run The World

What Google’s Anti-Trust Woes Mean to Advertisers

ADOTAS – It was recently announced that Google is going to be investigated for anti-trust issues by the Federal Trade Commission. This action joins...
Pesach Lattin -
Marketing Madness

Eight PPC Secrets Gurus Teach

It seems to me that so many PPC “experts” are promoting one certain method of how to make money on PPC. On top of...
Pesach Lattin -
Leaders

PeerFly has few Peers.

Recently PeerFly was awarded the #2 Network in our Annual Survey of Networks. Their CEO Chad French was pretty damn happy about that, considering...
Pesach Lattin -
Specials

Top 10 CPA Networks Revealed

I’ve been doing CPA Network Surveys for almost 10 years, and have to say that this year was probably the most successful and interesting...
Pesach Lattin -
Marketing Madness

Social Media Hacks to Increase Conversions

Zuck said it best, “By giving people the power to share, we're making the world more transparent.” Pardon me for saying it, but I...
Pesach Lattin -
Marketing Madness

Proven Landing Page Technique: Social Proof

For those who don’t know, besides owning several publications (including this one), I’ve owned several advertising networks, created one of the first affiliate networks...
Pesach Lattin -
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Streaming was supposed to be the savior of TV—the...
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A civil investigative demand (“CID”) is the instrument by...
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Recipients of FTC warning letters and notices of penalty...
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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
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Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...
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When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

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