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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

What Google Doesn’t Want you to Know About Panda

Despite all the conversations about what Google is looking for when indexing pages, there is still one thing that they are completely focusing on:...
Pesach Lattin -
Marketing Madness

Epic Accused of Stealing: Says Accusation is Bogus

ADOTAS - Considered a major privacy violation since a University of California, San Diego study publicized the practice last year, history sniffing or stealing refers...
Pesach Lattin -
Lawyers Run The World

The FTC Targets Scam Flogs But Ignores Media Companies That Promote Them

Technorati - The Federal Trade Commission has gone to war against all the fake news sites. If you’ve visited almost any real news site...
Pesach Lattin -
Specials

Has Google+ Already Beaten Facebook

Just within the last two years Facebook overtook Myspace as the king of social networking. Myspace has been relegated by the technology and advertising...
Pesach Lattin -
Marketing Madness

Social Media Hacks to Increase Conversions

Zuck said it best, “By giving people the power to share, we're making the world more transparent.” Pardon me for saying it, but I...
Pesach Lattin -
Marketing Madness

Retargeting and Behavior Targetting works for Affiliates

Perhaps one of the least used technologies in the Affiliate and Performance Marketing game is behavior & re-targeting. Outside of the brand side of...
Pesach Lattin -
Specials

Why are Gurus claiming that the CPA Industry Dead?

One of the common themes I’m hearing about all the “super-affiliates” of the community is that things aren’t what they used to be like....
Pesach Lattin -
Specials

More on the Auto Insurance Lead Crisis

Last week, we talked about a growing issue within the auto insurance lead-generation market. The crisis as we describe is the influx of fraudulent...
Pesach Lattin -
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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...
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How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...
Lawyers Run The World

Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

Recipients of FTC warning letters and notices of penalty...
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The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...
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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
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Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...
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When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...
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Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...

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ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

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