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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

Great Email Subject Lines Explained!

Despite repeated proclamations of its extinction, rumors of the death of email marketing have been greatly exaggerated — especially since email and...
Pesach Lattin -
Marketing Madness

Guide to Affiliate Summit West 2011 in Las Vegas

The time has come again for the affiliate marketing industry to meet in Sin City. My old friends Missy and Shawn have moved their...
Pesach Lattin -
Marketing Madness

What is Affiliate Summit?

So, what is Affiliate Summit? Having survived a canceled flight back from Vegas and the craziness that ensues after being out of the...
Pesach Lattin -
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How to Make the Best EDU & Grant AutoResponder

If you’ve never tried the EDU revenue stream, I’m about to teach you a proven and successful way to use the EDU and grant...
Pesach Lattin -
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How to Make Every Monday "Cyber Monday" at 7Search

It's the New Guy again, back with some insight from the PPC front. Obviously, we are in the middle of the peak shopping season...
Pesach Lattin -
Marketing Madness

Paid Search Versus SEO – The Who, What, and Why

In the world of online advertising two formats reign supreme. Paid advertising, or PPC (Pay per Click) and Organic Optimization, or SEO ...
Pesach Lattin -
Specials

Hydra rises from the ashes and Greg Bayer tells us how.

If you weren’t really paying attention the last 18 months, you probably didn’t hear about all the drama surrounding Hydra Media. If you did...
Pesach Lattin -
Specials

CPA Detective Fights Affiliate Fraud

David Sendroff knows fraud. In his role as the Chief Information Officer of Spire Vision, a major education lead generation agency, he ...
Pesach Lattin -
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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

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