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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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Lessons Learned While Fighting the Affiliate Nexus Tax

Waging battles in the growing number of states proposing affiliate nexus bills that threaten affiliate marketers is a lot like the classic ...

Pesach Lattin - 2011-03-29

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M’thinks that Chris Trayhorn Knows Performance

A few years ago someone told me that someone was making a print magazine for the performance marketing industry. I was pretty damn sure...

Pesach Lattin - 2011-03-23

Marketing Madness

Incentive and Content Unlocking Programs that Work

There has been a lot of negative press lately about incentivization and content programs in affiliate marketing. I’ve personally written a bunch of stuff...

Pesach Lattin - 2011-03-21

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New OfferVault

After many months of development, we have released the latest version of Offervault, which has been totally re-written from the ground up. Aside from...

Pesach Lattin - 2011-03-14

Leaders

Shane Graper Believes in Hybryd Marketing? Is He Going Green?

I'm not sure what is the water in Denver, but companies are sprouting up left and right here. Shane Graper, like George Avery of...

Pesach Lattin - 2011-03-08

Marketing Madness

LinkBuilding 101

Most people understand by now that links have a very real influence on rankings in search engines. How it works and in...

Pesach Lattin - 2011-03-08

Marketing Madness

How to Get Higher Affiliate Payout Raises

I commonly hear from affiliates the same thing: that they need better payouts and more importantly, why they aren’t getting a better...

Pesach Lattin - 2011-03-07

Specials

Quality Is in the Eye of Google

Adotas-“The Wall Street Journal’s front page is typically littered with mistakes now,” a coworker randomly commented. “That’s because they laid off the proofreaders and...

Pesach Lattin - 2011-03-03

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The Holiday CTV Battle: Don’t Be Late to the Party, or You’ll Miss the Whole Show

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The CMO Who Doesn’t Play by the Rules: Chris Koehler’s Mission to Break Down Silos

ThinkPad to Think Big: Rabin’s No-Nonsense Path to Lenovo’s Future

How Google’s 20% Cut Is Like Paying for a Penthouse and Getting a Broom Closet

Elizabeth Johnson: The Data Dynamo Disrupting Digital Marketing

From Open Internet Hero to Walled Garden Villain: Is The Trade Desk the New Google?

Google’s Monopoly Game: All the Pieces, All the Power

Attention Metrics: Industry Savior or Snake Oil?

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Fortnite In-Game Advertising. How does it Work?

Yacon Syrup Diet is the Next Huge Product

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Data, AI, and Pants: Why Jennifer Jackson Says Only 4% Are Truly Dressed for Succes

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From Pinterest to HoneyBook: Colleen Stauffer’s Wild Ride Through the Marketing Jungle

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