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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Leaders

Ryan Eagle: Making Publishers Rich & Lovin’ It.

If you don't know who Ryan Eagle is, you haven't been paying attention. He advertises in almost every affiliate publication, website, portal, blog you...
Pesach Lattin -
Marketing Madness

Study Says Social Traffic Sucks at Driving Traffic vs. Content

According to a study issued by Outbrain, and their “experts,” Twitter and Facebook are ineffective means of driving traffic.  The study claims that content...
Pesach Lattin -
Marketing Madness

PointClickTrack

Looking to increase profit and drive results?  We can help!  PointClick has extensive experience in the Affiliate Marketing Industry. PointClickTrack offers both incentive and nonincentive...
Pesach Lattin -
Marketing Madness

Rextopia

We know because we’ve supported the growth of aspiring businesses into multi-million dollar companies using our internet marketing solutions. We invest in our clients...
Pesach Lattin -
Marketing Madness

Affilion

Affillion is a major  private affiliate network.  They feature an industry-leading content locking platform, high quality email submits, and offers that are hotter than...
Pesach Lattin -
Marketing Madness

Adscend Media

Generate revenue with your web content. With our service you can lock aspects of your website from view, requiring visitors to complete a short...
Pesach Lattin -
Marketing Madness

YeahCPA

YeahCPA is a network owned by Peter Green aka Peter Zhou. Their address on their website, of 1425 N Park AVE, #3206 Tucson, AZ 85719,...
Pesach Lattin -
Marketing Madness

Envyus Media

People expect different things from affiliate networks and we're acutely aware of this. That's why we like to think of ourselves as much more...
Pesach Lattin -
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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...
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How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...
Lawyers Run The World

Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

Recipients of FTC warning letters and notices of penalty...
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The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...
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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
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Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...
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When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...
Adtech

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...

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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

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