Thursday, February 6, 2025

Most recent articles by:

Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

CPA Prosperity

CPA Prosperity continues to focus on building each affiliates online portfolio and helping them to not only understand the industry more, but to profit...

Hybryd Ads

Hybryd Ads is the new breed of performance based online marketing companies. We specialize in direct and exclusive campaigns based on the most current...

GoOffers.net

GoOffers.net is a leading CPA network that caters to publishers who are looking to monetize every drop of their traffic in order to maximize...

Forensiq / CPA Detective

Forensiq, Formerly Known as CPA Detective is a fraud intelligence service that evaluates digital forensics to provide real-time insight into each visitor’s reputation for...

XY7

XY7.com is a leading provider of online marketing solutions through our performance-based affiliate marketing network. With a variety of online programs to market and...

EWA Private Network

Our goal was simple - to help more, to pay more and to get more. EWA was established by leaders in performance advertising to...

Rock Star

Rock Star Affiliate Network is an exclusive full-service Internet marketing and advertising agency specializing in Cost-Per-Action, Lead, or Call (CPA, CPL, CPC) campaigns as...

Report Claims Bing more Effective than Google

Experian Hitwise has published a reporting claiming that Yahoo and Bing are more effective than Google. Using raw data from July 2011 searches on the...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...