Friday, February 7, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Facebook Opens Ads to Casinos and other Sins

Facebook, hoping to grow their advertising base has announced huge changes to their ad guidelines that will allow previously banned categories to advertise on...

How to Hire a Good Internet Attorney

The biggest thing right for attorneys is to jump on the affiliate marketing bandwagon. With the CPA and affiliate industry still growing, a lot...

Amazing Monetization Techniques for As Seen On TV

Brought to you by OfferInspector Compare Offers, Choose Networks the Easy Way You’ve all seen the logo – the As Seen On TV, usually referencing...

Great Methods to Avoid the Panda Bitch Slap

Ever since Panda rolled out, everyone has been talking about how it has affected their ability to monetize pages.  Article Submission Sites or Content...

Adding Affiliate Marketing to Mobile Strategy

ADOTAS - With the continued growth of smart phone uptake, a number of opportunities are opening up for advertisers within m-commerce. According to Nielsen’s...

Mylife Sued for “Scam”

Social Networking Site, Mylife, heavily promoted by Affiliate and CPA marketers has been served with a class action lawsuit.  The lawsuit which was actually...

Internet Advertising Bureau Bashes New Domain Extensions

The Internet Advertising Bureau (IAB) along with the Association of National Advertisers (ANA) and the American Association of Advertising Agencies have come down with...

SmarterChaos

SmarterChaos is a boutique agency and consulting firm that works with brand name Advertisers to navigate the online Affiliate Marketing and CPA Network space. ...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...