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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Marketing Madness

Weekend Must Reads on How to Generate Traffic

If you didn’t already know (and if you don’t listen please) traffic is essential for any affiliate and performance marketer. Buying traffic is one...

Pesach Lattin - 2011-09-08

Marketing Madness

Facebook Accused of ClickFraud

MediaPost covered this week for some reason a case in 2009, where Facebook has been accused of not following industry standards for “legitimate” clicks....

Pesach Lattin - 2011-09-07

Marketing Madness

Google to Shutdown Half of AdMob

According to a recent release Google has decided to shut down all of AdMobs web advertising capabilities, leaving thousands of affiliate advertisers in the...

Pesach Lattin - 2011-09-07

Marketing Madness

Get 3% CTR From 7Search

During the last two weeks I’ve been testing 7Search for the readers, trying different types of advertisements for the purpose of trying to develop...

Pesach Lattin - 2011-09-05

Marketing Madness

Conversion Testing: Free Trial Accounts From Conversion202

Tracking202, Inc., a PPC solutions provider, has launched Conversion202 (www.Conversion202.com). Conversion202 is a Web-based software that allows online marketers to test and optimize their websites...

Pesach Lattin - 2011-09-02

Marketing Madness

Essociate Threatens to Shut Down Industry

Never heard of the company Essociate? Neither has most of the industry. That’s because their business model, according to many CPA network owners I...

Pesach Lattin - 2011-09-02

Marketing Madness

Above All Offers

Above All Offers is a new network created by the founder of BlueHatSEO.com. They seem to have some interesting technologies built themselves, including optimization...

Pesach Lattin - 2011-09-02

Marketing Madness

Epic Claims First to 50,000 Pubs

According to an email blast sent by Audrey Breheney, Epic fka Azoogle is celebrating reaching 50,000 publishers. Not only are they mentioning this fact,...

Pesach Lattin - 2011-09-01

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