Friday, November 15, 2024

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Adding Affiliate Marketing to Mobile Strategy

ADOTAS - With the continued growth of smart phone uptake, a number of opportunities are opening up for advertisers within m-commerce. According to Nielsen’s...

Mylife Sued for “Scam”

Social Networking Site, Mylife, heavily promoted by Affiliate and CPA marketers has been served with a class action lawsuit.  The lawsuit which was actually...

Internet Advertising Bureau Bashes New Domain Extensions

The Internet Advertising Bureau (IAB) along with the Association of National Advertisers (ANA) and the American Association of Advertising Agencies have come down with...

SmarterChaos

SmarterChaos is a boutique agency and consulting firm that works with brand name Advertisers to navigate the online Affiliate Marketing and CPA Network space. ...

CornerBlue

CornerBlue is a top performing and service oriented mobile affiliate network that runs smartphone optimized mobile offers only (such as the iPhone and Android...

OJQ

OJQ is an Affiliate Network, built on the basic premise of providing our clients with quality in every way we can. We understand that...

Clickbooth

Leading the new phase in media buying, Clickbooth has been providing proprietary industry technology for more than six years. Never adhering to the industry...

Adperio

Adperio is an online marketing and advertising firm. With 16 years of experience in online marketing, we provide clients with unrivaled expertise in email,...

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Streamlined or Screwed? The Real Cost of Curation for Publishers

It’s official: ad tech has found its new favorite...

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Innovid Corp. is stuck in adtech purgatory—a company brimming...

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Picture this: Integral Ad Science (IAS), the stalwart of...

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

The plant-based food market is like a rocket ship...

The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

Les Binet isn’t just an advertising legend; he’s a...