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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

Jesse Willms Assets Frozen

Marsha J. Pechman, Federal Judge out of the Western District Court of Seattle has ordered all the assets of Marketing Millionaire and accused scammer...
Pesach Lattin -
Email Marketing

Company Claims Email Marketing Patent

In the category of “WTF” news, comes the claim from a company that they own the patent to email marketing. Yes, you heard me...
Pesach Lattin -
Marketing Madness

Twilight Film Studio sues Affiliate Marketer

In the “very interesting” news category, Summit Entertainment LLC, the film studio that makes the “Twilight” series of films, has sued the owner of...
Pesach Lattin -
Leaders

Peter Bordes Leads the Industry

Peter Bordes is not shy for words. He’s become one of the most outspoken members of the Performance Marketing Industry, and has made it...
Pesach Lattin -
Marketing Madness

ADK launches new Affiliate Tool

Affiliate marketers are always looking for an edge in order to deliver the most relevant offers to their audiences and optimize their campaigns. Adknowledge...
Pesach Lattin -
Marketing Madness

Cost Per Download or Cost Per Install Marketing

Cost Per Download or Cost Per Install marketing is a pay-per-performance model often run through affiliate programs for software and adware providers. While the marketing...
Pesach Lattin -
Marketing Madness

What is an Affiliate?

An Affiliate is someone who is involved in Affiliate Marketing, through an Affiliate Program. Affiliate programs are extension of online merchant’s marketing and promotions,...
Pesach Lattin -
Marketing Madness

National Web Leads

National Web Leads (NWL) specializes in Cost-Per-Action (CPA) subprime consumer finance offers.  NWL is the first choice among those seeking short form payday loan...
Pesach Lattin -
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Recipients of FTC warning letters and notices of penalty...
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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
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Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
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Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...
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When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

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Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...

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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

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