Friday, February 7, 2025

Most recent articles by:

Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

HitPath at War with CPA Networks?

It seems that a major war between affiliate network software companies is brewing. Earlier this year, WebApps DBA HitPath filed a lawsuit against Cake...

Datran Announces Email +1 Program

From Press Release: Today, Datran Media announced the expansion of its social media capabilities for its digital marketing platform, StormPost. In addition to the...

LeadSpend

Enhance your sender reputation, increase your inbox placement rates and maximize your ROI with LeadSpend's active email validation.  LeadSpend’s real-time email validation determines if...

MailChimp Blocks Affiliates

In late "breaking" news on this Friday night, it seems that MailChimp, a email service provider for newsletters has made changes that includes banning...

RevResponse

The Largest B2B Specific Lead Generation Network on the Web. RevResponse empowers B2B web publishers with contextually relevant offers like free magazines, white papers,...

Scrubkit

Scrubkit is an extremely powerful fraud analytical system with a proven track record of identifying fraud in real time. It's a living breathing system...

Pay-Per-Call Hits Networks

HasOffers, the affiliate tracking company out of Seattle, is already pretty well known for their ridiculous API.  They always seem to be the guys...

Facebook Marketing = Go to Jail?

According to legal analysts, there is a law being passed which could in theory make many types of affiliate marketing a federal felony. In...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...