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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Marketing Madness

ADK launches new Affiliate Tool

Affiliate marketers are always looking for an edge in order to deliver the most relevant offers to their audiences and optimize their campaigns. Adknowledge...

Pesach Lattin - 2011-09-08

Marketing Madness

Cost Per Download or Cost Per Install Marketing

Cost Per Download or Cost Per Install marketing is a pay-per-performance model often run through affiliate programs for software and adware providers. While the marketing...

Pesach Lattin - 2011-09-08

Marketing Madness

What is an Affiliate?

An Affiliate is someone who is involved in Affiliate Marketing, through an Affiliate Program. Affiliate programs are extension of online merchant’s marketing and promotions,...

Pesach Lattin - 2011-09-08

Marketing Madness

National Web Leads

National Web Leads (NWL) specializes in Cost-Per-Action (CPA) subprime consumer finance offers. NWL is the first choice among those seeking short form payday loan...

Pesach Lattin - 2011-09-08

Marketing Madness

Weekend Must Reads on How to Generate Traffic

If you didn’t already know (and if you don’t listen please) traffic is essential for any affiliate and performance marketer. Buying traffic is one...

Pesach Lattin - 2011-09-08

Marketing Madness

Facebook Accused of ClickFraud

MediaPost covered this week for some reason a case in 2009, where Facebook has been accused of not following industry standards for “legitimate” clicks....

Pesach Lattin - 2011-09-07

Marketing Madness

Google to Shutdown Half of AdMob

According to a recent release Google has decided to shut down all of AdMobs web advertising capabilities, leaving thousands of affiliate advertisers in the...

Pesach Lattin - 2011-09-07

Marketing Madness

Get 3% CTR From 7Search

During the last two weeks I’ve been testing 7Search for the readers, trying different types of advertisements for the purpose of trying to develop...

Pesach Lattin - 2011-09-05

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Pesach Lattin

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Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

Breaking the Sound Barrier in Mobile Gaming Ads: Elad Stern Isn’t Playing by the Old Rules

Must Read

Scope3 and Adloox Just Crashed IAS and DoubleVerify’s Party—And They Brought Green Receipts

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

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Pesach Lattin

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