Saturday, February 8, 2025

Most recent articles by:

Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Married Woman Sues Match for Photo Use

According to a lawsuit filed, Match has been using stock photography to represent “clients” of Match.com, even without seemingly their permission. In one case,...

What can we learn from Steve Jobs?

Last night, like many of us, I learned of Steve Jobs’ death on a device that he helped invent. My IPAD 2, given to...

1stClassCPA

What we are not is interested in selling you with flashy images, gimmicks, and false promises. We are a small group of experienced media...

OJQ Update.

Please read comment at the end of this post from the owner saying that they are indeed still in business and have not shut...

Fight Between Ryan Bukevicz and Nana Gilbert-Baffoe

The question that many affiliates keep on asking is, “What is better, Tracking202 or BevoMedia?” Both of them have an excellent team, with loyal...

Make Money with Amanda Knox

If you didn’t read, the Femme Fatale Amanda Knox was released from Italian Prison and has started to make her way back to the...

Amazon Re-Invites Affiliates

Now that Amazon has reached a deal  on the California Affiliate Tax in which the State of California will wait another year to enforce...

Why are Brand Media Buyers So Lazy?

I've been fortunate enough in my 12 years in this industry to have worked in direct response, brand, and then back in direct response....

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...