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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Marketing Madness

Keyword Trademark Issues in Europe

While the US Courts have ruled that bidding on a competitor’s trademark does not violate their trademark, it seems that the European Courts have...

Pesach Lattin - 2011-09-22

Marketing Madness

HitPath

Simply put there is no faster, more feature-rich, more user-friendly affiliate tracking program in the marketplace. Built using state of the art technology with...

Pesach Lattin - 2011-09-22

Marketing Madness

Offermatic Offers CPA Customer Retargeting

Wednesday saw the debut of OfferMatch, the first pay-for-performance marketing channel from Offermatic. Offermatic is a startup company that delivers targeted offers to consumers...

Pesach Lattin - 2011-09-22

Marketing Madness

Cake Marketing

Cake Marketing is a hosted software solution that provides an all-inclusive suite of management services for online marketing campaigns. From tracking and reporting to...

Pesach Lattin - 2011-09-21

Lawyers Run The World

HitPath at War with CPA Networks?

It seems that a major war between affiliate network software companies is brewing. Earlier this year, WebApps DBA HitPath filed a lawsuit against Cake...

Pesach Lattin - 2011-09-20

Marketing Madness

Datran Announces Email +1 Program

From Press Release: Today, Datran Media announced the expansion of its social media capabilities for its digital marketing platform, StormPost. In addition to the...

Pesach Lattin - 2011-09-20

Marketing Madness

LeadSpend

Enhance your sender reputation, increase your inbox placement rates and maximize your ROI with LeadSpend's active email validation. LeadSpend’s real-time email validation determines if...

Pesach Lattin - 2011-09-20

Marketing Madness

MailChimp Blocks Affiliates

In late "breaking" news on this Friday night, it seems that MailChimp, a email service provider for newsletters has made changes that includes banning...

Pesach Lattin - 2011-09-16

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Pesach Lattin

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