Wednesday, March 19, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Tablet Clicks Dominate Market

Even though only 18 months, it seems that Tablets are now dominating the mobile advertising market: at least when it comes to clicks. According...

Are Twitter Ads Ready for Primetime?

In April of 2010, paid Twitter advertising started. However, despite the numerous articles and media attention, and more importantly attention within the performance marketing...

AdGate Media

AdGate Media is run by veterans of the incentive marketing industry. We know what works and what doesn’t, and we’re here to help our...

Dollarade

The Dollarade Overlay is the newest, most profitable, and convenient way of advertising video games, music, movies, and any other flash content you can...

Global Matrix Media

Global Matrix Media is an honest affiliate network that provides real time solutions for advertisers and hundreds of offers for publishers looking to increase...

Ploose

Ploose.com offers affiliates/webmasters/publishers a unique opportunity to find exactly the (dating cpa, cps, cpl) offer they are looking for at the highest payout in...

Affiliate Cash Pile

Is Affiliate Cash Pile still in business?: "ACP was formed in November 2009 to provide a solution for publishers that didn't feel safe sending...

How did Impulse Marketing Group Get in Trouble?

Recently chatter in the industry has brought to light the problems facing the once mighty Impulse Marketing Group. The company, once a mainstay in...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...