Friday, November 15, 2024

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Fight Between Ryan Bukevicz and Nana Gilbert-Baffoe

The question that many affiliates keep on asking is, “What is better, Tracking202 or BevoMedia?” Both of them have an excellent team, with loyal...

Make Money with Amanda Knox

If you didn’t read, the Femme Fatale Amanda Knox was released from Italian Prison and has started to make her way back to the...

Amazon Re-Invites Affiliates

Now that Amazon has reached a deal  on the California Affiliate Tax in which the State of California will wait another year to enforce...

Why are Brand Media Buyers So Lazy?

I've been fortunate enough in my 12 years in this industry to have worked in direct response, brand, and then back in direct response....

Facebook Introduces New Ad Unit

Facebook has introduced a new a unit that will expand in size if friends “like” the brand it is associated with. This format will be...

What is Performance Marketing?

Performance Marketing is a method of interactive advertising which pays on a “performance” basis. Sometimes the term Affiliate marketing is used interchangeably, but they...

Adwords for Video to Launch

In what could be one of the best new platforms for performance marketrers, Google will start beta testing Google Adwords for Video next week....

LeadClick

As per these articles, LeadClick and EAdvertising has shut down. LeadClick was the parent company of Affiliate Network, EAdvertising. From their website "LeadClick Media ®, a...

Must read

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar...

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

The AdMonsters Publishers Forum has officially kicked off, and...

Streamlined or Screwed? The Real Cost of Curation for Publishers

It’s official: ad tech has found its new favorite...

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Innovid Corp. is stuck in adtech purgatory—a company brimming...

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Picture this: Integral Ad Science (IAS), the stalwart of...

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

The plant-based food market is like a rocket ship...

The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

Les Binet isn’t just an advertising legend; he’s a...