Wednesday, September 18, 2024

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Facebook Accused of ClickFraud

MediaPost covered this week for some reason a case in 2009, where Facebook has been accused of not following industry standards for “legitimate” clicks....

Google to Shutdown Half of AdMob

According to a recent release Google has decided to shut down all of AdMobs web advertising capabilities, leaving thousands of affiliate advertisers in the...

Get 3% CTR From 7Search

During the last two weeks I’ve been testing 7Search for the readers, trying different types of advertisements for the purpose of trying to develop...

Conversion Testing: Free Trial Accounts From Conversion202

Tracking202, Inc., a PPC solutions provider, has launched Conversion202 (www.Conversion202.com). Conversion202 is a Web-based software that allows online marketers to test and optimize their websites...

Essociate Threatens to Shut Down Industry

Never heard of the company Essociate? Neither has most of the industry. That’s because their business model, according to many CPA network owners I...

Above All Offers

Above All Offers is a new network created by the founder of BlueHatSEO.com. They seem to have some interesting technologies built themselves, including optimization...

Epic Claims First to 50,000 Pubs

According to an email blast sent by Audrey Breheney, Epic fka Azoogle is celebrating reaching 50,000 publishers. Not only are they mentioning this fact,...

Three Effective List Building Methods

List Building continues to be one of the most effective methods of keeping visitors and bringing them back again and again. If you are...

Must read

From Open Internet Hero to Walled Garden Villain: Is The Trade Desk the New Google?

The Trade Desk is doing a masterclass in the...

Google’s Monopoly Game: All the Pieces, All the Power

Roll up, roll up! Welcome to the greatest show...

Attention Metrics: Industry Savior or Snake Oil?

In a masterclass of déjà vu, both AdExchanger and...

Can Curation Houses Be the Couples Therapist We All Need?

Programmatic advertising is like that friend who never stops...

How Advertisers Are Betting Big on Gamers in Q3 and Q4

There’s an audience, and then there are gamers. Imagine...

Gray Hair, Don’t Care: Judy Shapiro’s Stormy Path Through Ad Tech’s Boys’ Club

In the ever-evolving world of ad tech, where buzzwords...

How Jon Walsh Built Adtech’s Largest Chat Empire (and Shook Up the Job Market)

Jon Walsh isn’t just a name in adtech; he’s...

Netflix Is Messing Up Big Time: How the Streaming Giant Is Losing Its Way with Ads

Netflix, once the uncontested ruler of the streaming universe,...

Google’s New Playbook: Ads Next to Nazis and Naughty Bits

Well, well, well, what do we have here? It...