Wednesday, March 19, 2025

Most recent articles by:

Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Matt Cutts of Google: SEO Is Good

Matt Cutts, the guy who determines what SEO spam is, what blackhat and white hat, and can basically ban your site from Google has...

Affiliates MUST attend ADTECH

November 8-10th in NYC, held at the worst convention center in the world (no hotels, no restaurants in the area) will be ADTECH. Many...

Is Flash Sales a New Opportunity?

Could Flash Sales be a new affiliate marketing opportunity? As more and more sites are turing to flash sales as a method of marketing,...

Google Panda Causes Job Losses?

If you didn’t know, just a few days ago, Google updated Panda again, and quite a few more sites dropped off the radar. This...

More CPA Networks Sued for Affiliate Patent

Once again, the company claiming to own basically the patent for affiliate marketing, Essociate has gone after another batch of affiliate and cpa networks,...

ClickBank B’Slaps JV IM’s Again

As part of ClickBanks continued desire to pretend to clean up their act, they have instituted another policy. Because of all the crap on...

Why are CPA Networks Paying Late?

Recently I’ve heard that several, including possibly the largest, CPA Networks are starting to pay affiliate late. It seems to be a topic of...

Must Have Stuff & Gadgets For Affiliates

Every so often I waste my money on things that I don’t really need. That might explain why my storage is filled with about...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...