Thursday, September 19, 2024
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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Email Marketing

Company Claims Email Marketing Patent

In the category of “WTF” news, comes the claim from a company that they own the patent to email marketing. Yes, you heard me...
Pesach Lattin -
Marketing Madness

Twilight Film Studio sues Affiliate Marketer

In the “very interesting” news category, Summit Entertainment LLC, the film studio that makes the “Twilight” series of films, has sued the owner of...
Pesach Lattin -
Leaders

Peter Bordes Leads the Industry

Peter Bordes is not shy for words. He’s become one of the most outspoken members of the Performance Marketing Industry, and has made it...
Pesach Lattin -
Marketing Madness

ADK launches new Affiliate Tool

Affiliate marketers are always looking for an edge in order to deliver the most relevant offers to their audiences and optimize their campaigns. Adknowledge...
Pesach Lattin -
Marketing Madness

Cost Per Download or Cost Per Install Marketing

Cost Per Download or Cost Per Install marketing is a pay-per-performance model often run through affiliate programs for software and adware providers. While the marketing...
Pesach Lattin -
Marketing Madness

What is an Affiliate?

An Affiliate is someone who is involved in Affiliate Marketing, through an Affiliate Program. Affiliate programs are extension of online merchant’s marketing and promotions,...
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Marketing Madness

National Web Leads

National Web Leads (NWL) specializes in Cost-Per-Action (CPA) subprime consumer finance offers.  NWL is the first choice among those seeking short form payday loan...
Pesach Lattin -
Marketing Madness

Weekend Must Reads on How to Generate Traffic

If you didn’t already know (and if you don’t listen please) traffic is essential for any affiliate and performance marketer. Buying traffic is one...
Pesach Lattin -
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Adtech

From Open Internet Hero to Walled Garden Villain: Is The Trade Desk the New Google?

The Trade Desk is doing a masterclass in the...
Adtech

Google’s Monopoly Game: All the Pieces, All the Power

Roll up, roll up! Welcome to the greatest show...
Adtech

Attention Metrics: Industry Savior or Snake Oil?

In a masterclass of déjà vu, both AdExchanger and...
Adtech

Can Curation Houses Be the Couples Therapist We All Need?

Programmatic advertising is like that friend who never stops...
Gaming

How Advertisers Are Betting Big on Gamers in Q3 and Q4

There’s an audience, and then there are gamers. Imagine...
Adtech

Gray Hair, Don’t Care: Judy Shapiro’s Stormy Path Through Ad Tech’s Boys’ Club

In the ever-evolving world of ad tech, where buzzwords...
Adtech

How Jon Walsh Built Adtech’s Largest Chat Empire (and Shook Up the Job Market)

Jon Walsh isn’t just a name in adtech; he’s...
Adtech

Netflix Is Messing Up Big Time: How the Streaming Giant Is Losing Its Way with Ads

Netflix, once the uncontested ruler of the streaming universe,...
CTV/OTT Streaming

Nevada Senate Showdown: How CTV is About to Shake Things Up in the Silver State

With the Senate race in Nevada heating up, it's...
Marketing Madness

Google’s New Playbook: Ads Next to Nazis and Naughty Bits

Well, well, well, what do we have here? It...

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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

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