Thursday, March 20, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

New Facebook Targeting Hack

Everyone who is everyone is trying to sell you a secret to Facebook advertising. As part of our continued dedication to providing you free...

Microsoft, AOL & Yahoo to Combine

Microsoft, Yahoo!, and America Online have combined their advertising might to battle the companies with the most advertising revenue - Google and Facebook. The idea behind the companies’ alliance will...

Google Update Kills Affiliates and Marketers

For those sites that were affected by Panda’s big hand that slapped the daylights out of many marketers, there is something much worse coming....

Empyre Media Launches 10% Commission Bonus

Empyre Media announced today that the company will be providing all new and existing affiliates an End of the Year 10% bonus on all...

Neverblue Launches Mobile Cost per Install

Neverblue, the mega-affiliate CPA network has announced today that they are launching through Neverblue Mobile, a new cost per install platform. This platform will...

Using Google+ To Get Better Rates?

Google+ Pages for business is a new add-on that will change how we think of adwords in the next few months. Now, when businesses...

New Affiliate App Released

OmniStar, an affiliate software management company, has released a new mobile application that will allow affiliate managers to manage and control their affiliate programs...

Is Interclick Yahoo!’S Remnant Revenue Savior?

ADOTAS – Somehow, Yahoo!’s third-quarter earnings proved to be worse than its second quarter earnings. The latter report raised a lot of eyebrows as...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...