Most recent articles by:

Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Specials

What is Performance Marketing?

Performance Marketing is a method of interactive advertising which pays on a “performance” basis. Sometimes the term Affiliate marketing is used interchangeably, but they...

Pesach Lattin - 2011-09-30

Marketing Madness

Adwords for Video to Launch

In what could be one of the best new platforms for performance marketrers, Google will start beta testing Google Adwords for Video next week....

Pesach Lattin - 2011-09-30

Marketing Madness

LeadClick

As per these articles, LeadClick and EAdvertising has shut down. LeadClick was the parent company of Affiliate Network, EAdvertising. From their website "LeadClick Media ®, a...

Pesach Lattin - 2011-09-30

Marketing Madness

LeadClick EAdvertising Closes Doors

LeadClickMedia, a CoreLogic company, has reportedly shut their doors. Calls to their office were unreturned, and no one picked up the operator extension. According...

Pesach Lattin - 2011-09-29

Marketing Madness

Google+1 Coming to Display

Google has announced that they will be adding +1 buttons to all the ads in their display network. Similar to the “Like” button on...

Pesach Lattin - 2011-09-29

Marketing Madness

Display Entrance Still Hard

Over the last few years, we’ve heard all the talk about display advertising, real time bidding platform, demand side platforms, exchanges, you name it....

Pesach Lattin - 2011-09-29

Marketing Madness

Matt Cutts Says Use REL=Author Tag

If you are one of those people using Article marketing as a method of promoting your content, you should have already read some of...

Pesach Lattin - 2011-09-27

Marketing Madness

NDemand to Host Biggest MeetUp Ever

If you haven’t already heard, my friend Mike Pacheo, aka “Affiliate King” is holding a kick ass meetup in Puerto Rico for about anyone...

Pesach Lattin - 2011-09-25

1...2,0342,0352,036...2,057 Page 2,035 of 2,057

Must read

Adtech2024-09-18

Pesach Lattin

Must read

From Open Internet Hero to Walled Garden Villain: Is The Trade Desk the New Google?

Google’s Monopoly Game: All the Pieces, All the Power

Attention Metrics: Industry Savior or Snake Oil?

Can Curation Houses Be the Couples Therapist We All Need?

How Advertisers Are Betting Big on Gamers in Q3 and Q4

Gray Hair, Don’t Care: Judy Shapiro’s Stormy Path Through Ad Tech’s Boys’ Club

How Jon Walsh Built Adtech’s Largest Chat Empire (and Shook Up the Job Market)

Netflix Is Messing Up Big Time: How the Streaming Giant Is Losing Its Way with Ads

Nevada Senate Showdown: How CTV is About to Shake Things Up in the Silver State

Google’s New Playbook: Ads Next to Nazis and Naughty Bits

ARCHIVE

From Open Internet Hero to Walled Garden Villain: Is The Trade Desk the New Google?

How Advertisers Are Betting Big on Gamers in Q3 and Q4

Gray Hair, Don’t Care: Judy Shapiro’s Stormy Path Through Ad Tech’s Boys’ Club

Must Read

Google’s Monopoly Game: All the Pieces, All the Power

From Digital Dragnet to Detective Drama: Gayla Huber is Compliance’s MVP

From Open Internet Hero to Walled Garden Villain: Is The Trade Desk the New Google?

Hot Topics

About Us

Follow Us

UrbanObserver

Pesach Lattin

Must read

ARCHIVE

Must Read

Hot Topics

About Us

Follow Us