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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Email Marketing

Myths of Yahoo Email Marketing

James Jrumbly of The Email Guide was curious about what exactly gets through from email marketers to Yahoo users. So he decided to use...

Pesach Lattin - 2011-10-28

Marketing Madness

Groupon has CPA to Thank!

Despite all the naysayers about Groupon and its business model, the facts remain the same: Groupon is an enormous success and helped to launch...

Pesach Lattin - 2011-10-27

Lawyers Run The World

Is Comment Spam Illegal?

One of the techniques to generate traffic and in theory, backlinks, that is often pushed by some “gurus” and get-rich marketing products is Comment...

Pesach Lattin - 2011-10-27

Marketing Madness

Marketers Must Start Bing Optimization

Here’s the issue simply. Almost every SEO Company works completely on Google optimization. In fact, almost SEO companies seem to spend all their time...

Pesach Lattin - 2011-10-26

Marketing Madness

Matt Cutts of Google: SEO Is Good

Matt Cutts, the guy who determines what SEO spam is, what blackhat and white hat, and can basically ban your site from Google has...

Pesach Lattin - 2011-10-25

Marketing Madness

Affiliates MUST attend ADTECH

November 8-10th in NYC, held at the worst convention center in the world (no hotels, no restaurants in the area) will be ADTECH. Many...

Pesach Lattin - 2011-10-25

Marketing Madness

Is Flash Sales a New Opportunity?

Could Flash Sales be a new affiliate marketing opportunity? As more and more sites are turing to flash sales as a method of marketing,...

Pesach Lattin - 2011-10-24

Marketing Madness

Google Panda Causes Job Losses?

If you didn’t know, just a few days ago, Google updated Panda again, and quite a few more sites dropped off the radar. This...

Pesach Lattin - 2011-10-24

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Pesach Lattin

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