Thursday, March 20, 2025
All

Most recent articles by:

Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
facebookflickrlinkedintwitter
Marketing Madness

SolutionSet MediaWhiz Partnership Hires Jeremy Leonard

The SolutionSet MediaWhiz Partnership today announced that Jeremy Leonard has been appointed to the newly created position of senior vice president of strategy and...
Pesach Lattin -
Lawyers Run The World

Will Affiliates Get Slammed with Copyright Enforcement Push?

The Stop Online Piracy Act is currently before the US House of Representatives Judiciary Committee, and hearing will begin this week. The online advertising...
Pesach Lattin -
Marketing Madness

Panthera Network

Panthera Network is a global online marketing company that specializes in performance-based advertising. We generate high-quality leads, sales and panelists for our advertising and...
Pesach Lattin -
Marketing Madness

What Google+ Brand Pages Mean for Marketers

DIGITAS – Google has just announced the rollout of brand pages on Google+, their social networking platform. Though some brands started pages when the...
Pesach Lattin -
Marketing Madness

Bing Launches New Editors’ Pick

Interesting enough, Bing has decided to go into the directory business, launching "Editors' Pick." This to some may be a pointless maneuver as it...
Pesach Lattin -
Specials

Google Places for CPA Lead Generation

As Google starts to integrate more and more of its other functions into their search, I decided to take a quick look at Google...
Pesach Lattin -
Marketing Madness

10 Headlines that are Guaranteed to Work for Email and Links

Creating great headlines can often be difficult. However, there are some kick-ass headlines that always seem to work for some reason. So, if you...
Pesach Lattin -
Leaders

Ian Fernando Knows CPA and Chicks

Ian Fernando is one of those guys who can't help liking. Known for his collection of sweater vests and intuitive nature about affiliate marketing,...
Pesach Lattin -
1...2,0342,0352,036...2,064Page 2,035 of 2,064

Must read

Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...
Lawyers Run The World

Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

Recipients of FTC warning letters and notices of penalty...
Adtech

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...
Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
Adtech

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...
Marketing Madness

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...
Adtech

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...

ARCHIVE

Must Read

Hot Topics

About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

Follow Us

© Copyright 2022 Pesach CV Lattin & ADOTAT.com