Thursday, September 19, 2024

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

What can we learn from Steve Jobs?

Last night, like many of us, I learned of Steve Jobs’ death on a device that he helped invent. My IPAD 2, given to...

1stClassCPA

What we are not is interested in selling you with flashy images, gimmicks, and false promises. We are a small group of experienced media...

OJQ Update.

Please read comment at the end of this post from the owner saying that they are indeed still in business and have not shut...

Fight Between Ryan Bukevicz and Nana Gilbert-Baffoe

The question that many affiliates keep on asking is, “What is better, Tracking202 or BevoMedia?” Both of them have an excellent team, with loyal...

Make Money with Amanda Knox

If you didn’t read, the Femme Fatale Amanda Knox was released from Italian Prison and has started to make her way back to the...

Amazon Re-Invites Affiliates

Now that Amazon has reached a deal  on the California Affiliate Tax in which the State of California will wait another year to enforce...

Why are Brand Media Buyers So Lazy?

I've been fortunate enough in my 12 years in this industry to have worked in direct response, brand, and then back in direct response....

Facebook Introduces New Ad Unit

Facebook has introduced a new a unit that will expand in size if friends “like” the brand it is associated with. This format will be...

Must read

From Open Internet Hero to Walled Garden Villain: Is The Trade Desk the New Google?

The Trade Desk is doing a masterclass in the...

Google’s Monopoly Game: All the Pieces, All the Power

Roll up, roll up! Welcome to the greatest show...

Attention Metrics: Industry Savior or Snake Oil?

In a masterclass of déjà vu, both AdExchanger and...

Can Curation Houses Be the Couples Therapist We All Need?

Programmatic advertising is like that friend who never stops...

How Advertisers Are Betting Big on Gamers in Q3 and Q4

There’s an audience, and then there are gamers. Imagine...

Gray Hair, Don’t Care: Judy Shapiro’s Stormy Path Through Ad Tech’s Boys’ Club

In the ever-evolving world of ad tech, where buzzwords...

How Jon Walsh Built Adtech’s Largest Chat Empire (and Shook Up the Job Market)

Jon Walsh isn’t just a name in adtech; he’s...

Netflix Is Messing Up Big Time: How the Streaming Giant Is Losing Its Way with Ads

Netflix, once the uncontested ruler of the streaming universe,...

Google’s New Playbook: Ads Next to Nazis and Naughty Bits

Well, well, well, what do we have here? It...