Friday, March 21, 2025
All

Most recent articles by:

Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
facebookflickrlinkedintwitter
Marketing Madness

Facebook Ads New Ad Unit

You know that new Ticker that shows real time posts likes and whatever you want on Facebook? Well, according to insiders, Facebook will be...
Pesach Lattin -
Marketing Madness

Seeing Past Fads in Digital Marketing

ADOTAS - Changes in the digital world of marketing keep coming at a fast and furious pace. As a marketer, it can be challenging...
Pesach Lattin -
Marketing Madness

CPAWAY Settles Lawsuit with Essociate

CPAWAY, just sued by Patent Troll Essociate has decided to settle with them instead of fighting the long fight. It was definitely a hard...
Pesach Lattin -
Marketing Madness

OfferMobi Starts Pay-Per-Call Program

OfferMobi, the first and leading US-based performance marketing network for mobile advertising campaigns, today announced the launch of a new mobile Pay-Per-Call (PPCall) program. With...
Pesach Lattin -
Specials

Free Tools for Website Speed Testing

Perhaps one of the least talked about reasons for poor SEO and a dwindling page rank is the speed of the website. With with...
Pesach Lattin -
Marketing Madness

Performance Marketing Daily Mashup – 11/17/11

In order to start sharing a bit of our success and some of the knowledge out there, here at Performance Marketing Insider, we've decided...
Pesach Lattin -
Specials

My Schweddy Balls

If you haven’t seen the famous NPR-inspired SNL Skit, where Alec Baldwin describes the origin of rum-tined, malt ball filled treats that are called...
Pesach Lattin -
Marketing Madness

Retailers Tips for Improving Holiday Marketing Performance

Black Friday is just around the corner and many marketers have already started launching their holiday marketing promotions, but it's not too late to...
Pesach Lattin -
1...2,0332,0342,035...2,064Page 2,034 of 2,064

Must read

Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...
Lawyers Run The World

Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

Recipients of FTC warning letters and notices of penalty...
Adtech

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...
Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
Adtech

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...
Marketing Madness

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...
Adtech

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...

ARCHIVE

Must Read

Hot Topics

About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

Follow Us

© Copyright 2022 Pesach CV Lattin & ADOTAT.com