Wednesday, November 13, 2024

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Using Google+ To Get Better Rates?

Google+ Pages for business is a new add-on that will change how we think of adwords in the next few months. Now, when businesses...

New Affiliate App Released

OmniStar, an affiliate software management company, has released a new mobile application that will allow affiliate managers to manage and control their affiliate programs...

Is Interclick Yahoo!’S Remnant Revenue Savior?

ADOTAS – Somehow, Yahoo!’s third-quarter earnings proved to be worse than its second quarter earnings. The latter report raised a lot of eyebrows as...

Google “Content Spam” Update Released

I asked last week if the new google algorithm, which is called by someone a “freshness update”, will seriously hurt the effort of marketers....

Facebook Gives Huge Ad Discounts but not to Affiliates.

There have been tons of reports of major brands entering into agreements with Facebook to advertise their products. Most recently, Ford Motor Company had...

CPAWAY and Thomas Dietzel Have it Their Way

When I heard a while back there was a new network called CPAWAY, the first thing I thought to myself was: "Another network called...

Affiliate In-Text Advertising Launches

Skimlinks has announced that it is launching Skimwords 2.0, which will provide affiliate links within in-text ads. This opportunity will convert certain keywords into...

Myths of Yahoo Email Marketing

James Jrumbly of The Email Guide was curious about what exactly gets through from email marketers to Yahoo users.  So he decided to use...

Must read

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

The AdMonsters Publishers Forum has officially kicked off, and...

Streamlined or Screwed? The Real Cost of Curation for Publishers

It’s official: ad tech has found its new favorite...

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Innovid Corp. is stuck in adtech purgatory—a company brimming...

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Picture this: Integral Ad Science (IAS), the stalwart of...

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

The plant-based food market is like a rocket ship...

The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

Les Binet isn’t just an advertising legend; he’s a...