Tuesday, November 12, 2024

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Bing Launches New Editors’ Pick

Interesting enough, Bing has decided to go into the directory business, launching "Editors' Pick." This to some may be a pointless maneuver as it...

Google Places for CPA Lead Generation

As Google starts to integrate more and more of its other functions into their search, I decided to take a quick look at Google...

10 Headlines that are Guaranteed to Work for Email and Links

Creating great headlines can often be difficult. However, there are some kick-ass headlines that always seem to work for some reason. So, if you...

Ian Fernando Knows CPA and Chicks

Ian Fernando is one of those guys who can't help liking. Known for his collection of sweater vests and intuitive nature about affiliate marketing,...

New Facebook Targeting Hack

Everyone who is everyone is trying to sell you a secret to Facebook advertising. As part of our continued dedication to providing you free...

Microsoft, AOL & Yahoo to Combine

Microsoft, Yahoo!, and America Online have combined their advertising might to battle the companies with the most advertising revenue - Google and Facebook. The idea behind the companies’ alliance will...

Google Update Kills Affiliates and Marketers

For those sites that were affected by Panda’s big hand that slapped the daylights out of many marketers, there is something much worse coming....

Empyre Media Launches 10% Commission Bonus

Empyre Media announced today that the company will be providing all new and existing affiliates an End of the Year 10% bonus on all...

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Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Picture this: Integral Ad Science (IAS), the stalwart of...

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

The plant-based food market is like a rocket ship...

The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

Les Binet isn’t just an advertising legend; he’s a...

Audience Store & AudienceProject: Finding Viewers Even After They Cut the Cord

In a bold (and overdue) move, Audience Store has...

Tired of Your Ads Showing Up Next to Clickbait? IAS Just Made Programmatic Less Embarrassing.

Digital ads are a little like confetti—thrown around in...

Adam Brotman’s AI Revolution: How Forum3’s Spok is Rewriting the Marketing Playbook

Adam Brotman isn’t just your average tech executive; he's...