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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

Yahoo Shuts It Down

Performance marketers and website owners who counted on Yahoo Site Explorer for backlink information will have to look elsewhere for that data. The long...
Pesach Lattin -
Marketing Madness

Google Caught Pimping Brands on Porn Sites

AdNews - More major brands have been caught buying online ad space on soft porn sites as pressure mounts on Google to declare its...
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Marketing Madness

Kids want Ipads not PlayStations

According to a new survey by Nielsen, 44% of kids 6-12 would rather have an Ipad or Iphone. This is in sharp contrast from...
Pesach Lattin -
Marketing Madness

Trada Opens Crowdsourced Ad Marketplace

PPC crowdsourcing firm Trada has released a Facebook version of its advertising marketplace. Trada, founded in September of 2008 in Boulder , Colorado, originated...
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Lawyers Run The World

Google Suspends over 500 Fraudulent Ads

MoneyLife.com - Google finally acknowledges that when advertisers are seedy small businesses the publisher has greater responsibility in accepting such advertisements Consumer groups have been...
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Marketing Madness

Feds Go after Nutraslim and LeanSpa Flogs

Performance Marketing Insider has learned that both the FTC and the State of Connecticut have launched actions against LeanSpa and Nutraslim, owned and operated...
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Marketing Madness

CPA Detective Fraud Detection Integrated with GDS Link

GDS Link, a global provider of customer-centric risk management and process automation solutions, announced an addition to its Connector Library with the integration of CPA Detective’s...
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Marketing Madness

Amazon Kindle Phone Coming

Since the Kingle Fire tablet was an enormous success, Amazon has already started it seems, the development of an Amazon Kindle Phone. According to...
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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...
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How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...
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Recipients of FTC warning letters and notices of penalty...
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The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...
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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
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Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...
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When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...
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Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...

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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

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