Sunday, March 30, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Condom Ads Use Unborn Babies to Haunt Men

I'm not sure condom ads are ever very classy, but most of them contain naked women or worse, bananas to signify men's desires. Who...

WordPress Takes On Google

WordPress.com recently announced the launch of WordAds, a display ads initiative that will cut bloggers in on a percentage of revenue. The program is...

Bing’s Top Searches of 2011

Funny and interesting, bing has released the top searches of 2011 to the public. I've mentioned before how important it is to know about...

Stupid Idea: Federal Sales Tax Supported by PMA

Congress has started legislation to start a possible federal sales tax, specifically aimed at online retailers. The Performance Marketing Association, has expressed support on...

Cyber Monday Spending Up One Third

Cyber Monday was up 29 percent for online retailers selling though Mercent Retail versus last year, according to the Mercent Retail eCommerce Index. Mercent...

Feds Seize Over 100 Domain Names

Federal authorities in the U.S. have begun another crackdown of counterfeit and piracy websites. Over100 domain names have been seized by the government. The...

Job Seekers Going Mobile

According to an infographic from Beyond.com, 77 percent of job seekers use mobile job search apps. The use of mobile phones reflects an on-going...

Google Lines Up Five At A Time

Google recently changed Product Ads to include the ability to show five separate products at a time. The improvement give users more information and...

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How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...