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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

Top Five Affiliate Blogs You Must Read

The Performance Marketing industry is full of a lot of crap, and worse, a lot of crap that looks like it comes from experts....
Pesach Lattin -
Marketing Madness

Incent2Click

With a commitment to deliver results, we deliver industry leading quality, return on investment, low fraud, publisher yield and high campaign distribution. Every aspect...
Pesach Lattin -
Marketing Madness

Chinese to Buy Yahoo?

ADOTAS – Eight days after the announcement that Microsoft had entered a nondisclosure bid with Yahoo — a move that indicated Microsoft was jockeying to bid on...
Pesach Lattin -
Marketing Madness

Google Rolls Out More Algorithm Changes

This week Google announced additions to new algorithm changes they began implementing last month. While the search giant makes around 500 small adjustments and...
Pesach Lattin -
Marketing Madness

Mobile Commerce Doubles

Mobile commerce sales in the United States are expected to double this year, according to eMarketer. By 2015, that number will quadruple. The incredible...
Pesach Lattin -
Marketing Madness

Twitter Opens Self Serve Ads

While some people thought that perhaps twitter would make a partnership with Google or Bing, it turns out that they have decided to start...
Pesach Lattin -
Marketing Madness

Content Locking Industry Rundown – Tips, Tricks, Programs

As part of trying to expand our coverage of new parts of the industry, Performance Marketing Insider started a series of interviews with content...
Pesach Lattin -
Marketing Madness

CPA Promotion

We bring the best support in affiliate networks community. No matter who you are emailers, mediabuyers... we can help you to find good niches...
Pesach Lattin -
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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...
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A civil investigative demand (“CID”) is the instrument by...
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Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

Recipients of FTC warning letters and notices of penalty...
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The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...
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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
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Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...
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When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...
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Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...

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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

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