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Friday, April 4, 2025
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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

Facebook Now Allows Conversion Tracking

If you didn't know, until September 2010, Facebook actually had a very nice conversion tracking program. Yes, in the start of their program, when...
Pesach Lattin -
Leaders

Fight Fraudsters Dead: ScrubKit and Brian McLevis Kill Fraud Pt.2

Do you believe there is such a thing as “gray-hat” techniques, why and why not? I usually get a kick out of terms such as...
Pesach Lattin -
Leaders

Scrubkit Owned by Felon \ Christopher Kennedy \ Brian McLevis

The felony conspiracy to commit wire fraud charge was against Christopher Kennedy, who faces a maximum 5-year prison term, centers around his website the...
Pesach Lattin -
Marketing Madness

Google to Challenge Amazon

ADOTAS – According to both the Wall Street Journal and the New York Times, who had spoken with insiders who weren’t authorized yet to...
Pesach Lattin -
Marketing Madness

Report: Google Rules the World

Report: Google Rules the World ZenithOptimedia has issued a report that shows that Google controls over 44% of the global online advertising, making it easily...
Pesach Lattin -
Marketing Madness

CPADNA

"CPADNA is a top tier affiliate network offering hundreds of direct, branded offers that maintain a strong ROI and EPC for our publishers. With...
Pesach Lattin -
Marketing Madness

AdFoundry

AdFoundry makes affiliates the center of the universe.  Exceptional support from seasoned account managers means that you will always find the campaign you are...
Pesach Lattin -
Marketing Madness

Why I hate Idiotic Intro Mails from Affiliate Managers

On a weekly basis I receive at least a dozen introduction emails from affiliate managers looking to do business with me. They somehow have...
Pesach Lattin -
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Recipients of FTC warning letters and notices of penalty...
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 2024: Goodbye Impressions, Hello Attention

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Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
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When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...
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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

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