Thursday, November 14, 2024

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Mobile Commerce Doubles

Mobile commerce sales in the United States are expected to double this year, according to eMarketer. By 2015, that number will quadruple. The incredible...

Twitter Opens Self Serve Ads

While some people thought that perhaps twitter would make a partnership with Google or Bing, it turns out that they have decided to start...

Content Locking Industry Rundown – Tips, Tricks, Programs

As part of trying to expand our coverage of new parts of the industry, Performance Marketing Insider started a series of interviews with content...

CPA Promotion

We bring the best support in affiliate networks community. No matter who you are emailers, mediabuyers... we can help you to find good niches...

Condom Ads Use Unborn Babies to Haunt Men

I'm not sure condom ads are ever very classy, but most of them contain naked women or worse, bananas to signify men's desires. Who...

WordPress Takes On Google

WordPress.com recently announced the launch of WordAds, a display ads initiative that will cut bloggers in on a percentage of revenue. The program is...

Bing’s Top Searches of 2011

Funny and interesting, bing has released the top searches of 2011 to the public. I've mentioned before how important it is to know about...

Stupid Idea: Federal Sales Tax Supported by PMA

Congress has started legislation to start a possible federal sales tax, specifically aimed at online retailers. The Performance Marketing Association, has expressed support on...

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If retail media were a chess game, Catalina Salazar...

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

The AdMonsters Publishers Forum has officially kicked off, and...

Streamlined or Screwed? The Real Cost of Curation for Publishers

It’s official: ad tech has found its new favorite...

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Innovid Corp. is stuck in adtech purgatory—a company brimming...

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Picture this: Integral Ad Science (IAS), the stalwart of...

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

The plant-based food market is like a rocket ship...

The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

Les Binet isn’t just an advertising legend; he’s a...