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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Lawyers Run The World

Facebook Likes Against the Law?

Did you know that Facebook “likes” could be illegal? Accordig to a federal judge, Lucy Koh, a lawsuit against Facebook is allowed to continue....
Pesach Lattin -
Marketing Madness

Alleged Corrupt NYPD Police Officer Fought with Social Media

Technorati- When NYPD Police Officer Mehtab Malhi bought the house at 2842 Brigham Street in October 2011 he wanted to move his entire family...
Pesach Lattin -
Marketing Madness

In Memoriam: Sebastian Quezada

Yesterday I learned that my old friend Sebastian died. It wasn’t really a surprise, many people in the online advertising industry knew him and...
Pesach Lattin -
Marketing Madness

MaxBounty Celebrates Eight Years

Despite the many challenges currently being faced in the pay-for-performance advertising industry, MaxBounty is excited to begin their ninth year of always providing on-time...
Pesach Lattin -
Marketing Madness

Group Buying Sites will Die Out

You may have been left with the opinion, if you were fortunate enough to read my column, "How Groupon's Value Is Based on Performance,"...
Pesach Lattin -
Marketing Madness

MaxBounty: CPA Network Review.

MaxBounty is one of the most recognized CPA networks in the industry.   Founded in 2004 with the ideology of ‘paying affiliates more’, MaxBounty has...
Pesach Lattin -
Marketing Madness

Performics Appoints New Management Team

Performics, the performance marketing agency owned by Publicis Groupe, today announced a new global leadership team in support of its burgeoning worldwide network. Daina...
Pesach Lattin -
Marketing Madness

Huge Growth in Affiliate Marketing Says IAB

Affiliate marketing spend is expected to increase in 2012, according to a survey from the IAB. Over the next 12 months, growth in Affiliate advertising...
Pesach Lattin -
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A civil investigative demand (“CID”) is the instrument by...
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Recipients of FTC warning letters and notices of penalty...
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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
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Look, marketing land is littered with marketers clinging to...
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When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

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Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

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