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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

Report: Google Rules the World

Report: Google Rules the World ZenithOptimedia has issued a report that shows that Google controls over 44% of the global online advertising, making it easily...
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Marketing Madness

CPADNA

"CPADNA is a top tier affiliate network offering hundreds of direct, branded offers that maintain a strong ROI and EPC for our publishers. With...
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Marketing Madness

AdFoundry

AdFoundry makes affiliates the center of the universe.  Exceptional support from seasoned account managers means that you will always find the campaign you are...
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Marketing Madness

Why I hate Idiotic Intro Mails from Affiliate Managers

On a weekly basis I receive at least a dozen introduction emails from affiliate managers looking to do business with me. They somehow have...
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Marketing Madness

Top Five Affiliate Blogs You Must Read

The Performance Marketing industry is full of a lot of crap, and worse, a lot of crap that looks like it comes from experts....
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Marketing Madness

Incent2Click

With a commitment to deliver results, we deliver industry leading quality, return on investment, low fraud, publisher yield and high campaign distribution. Every aspect...
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Marketing Madness

Chinese to Buy Yahoo?

ADOTAS – Eight days after the announcement that Microsoft had entered a nondisclosure bid with Yahoo — a move that indicated Microsoft was jockeying to bid on...
Pesach Lattin -
Marketing Madness

Google Rolls Out More Algorithm Changes

This week Google announced additions to new algorithm changes they began implementing last month. While the search giant makes around 500 small adjustments and...
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Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar...
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AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

The AdMonsters Publishers Forum has officially kicked off, and...
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Streamlined or Screwed? The Real Cost of Curation for Publishers

It’s official: ad tech has found its new favorite...
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Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Innovid Corp. is stuck in adtech purgatory—a company brimming...
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Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...
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Scope3 and Adloox Just Crashed IAS and DoubleVerify’s Party—And They Brought Green Receipts

Scope3 just shook up the ad tech world by...
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Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Picture this: Integral Ad Science (IAS), the stalwart of...
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Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

The plant-based food market is like a rocket ship...
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Breaking the Sound Barrier in Mobile Gaming Ads: Elad Stern Isn’t Playing by the Old Rules

If you think mobile gaming ads are as enjoyable...
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The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

Les Binet isn’t just an advertising legend; he’s a...

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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

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