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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

Facebook’s Risky Ad Move

Facebook has announced that it will start putting ads in the news feed, a move that will grow their advertising inventory many-fold. However, it’s...
Pesach Lattin -
Specials

How to Get Twitter Followers to Click on Links

Twitter can consistently be one of the greatest methods of getting people to click on links. While there are tons of spammers who use...
Pesach Lattin -
Specials

AWeber Holds Data Hostage?

According to Blogger "EarlGrey", of Syndk8.com, he has an issue with AWeber. The issue: that he can’t pay his bill because of a debit...
Pesach Lattin -
Specials

Lessons from Angry Birds

ADOTAS –  The team behind T-Mobile‘s Angry Birds Live commercial gained recognition when their recent efforts spread like wildfire on the internet, achieving 8 million views of the...
Pesach Lattin -
Marketing Madness

Clickbooth FTC Raid…Not

Last week there were rumors that Clickbooth, a major affiliate CPA network had been raided by the FTC.  This included anonymous posting on several...
Pesach Lattin -
Marketing Madness

Cutting Edge Media Celebrates 20 Years in Business With Expanded Growth

As 2011 comes to an end, it is not uncommon for many companies to reflect upon their successes and struggles.  For Cutting Edge Media,...
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Marketing Madness

Facebook to Offer CPA Advertising?

Despite Facebook’s obvious dislike for performance based marketers and affiliates, it seems that Facebook is playing with the idea of some sort of cost...
Pesach Lattin -
Specials

How to Improve ROI for the New Year

ADOTAS – As the new year approaches, most marketers evaluate the previous year to determine changes and improvements to their company’s marketing efforts and...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...
Lawyers Run The World

Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

Recipients of FTC warning letters and notices of penalty...
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The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...
Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
Adtech

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...
Marketing Madness

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...
Adtech

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...

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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

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