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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Marketing Madness

Group Buying Sites will Die Out

You may have been left with the opinion, if you were fortunate enough to read my column, "How Groupon's Value Is Based on Performance,"...

Pesach Lattin - 2011-12-13

Marketing Madness

MaxBounty: CPA Network Review.

MaxBounty is one of the most recognized CPA networks in the industry. Founded in 2004 with the ideology of ‘paying affiliates more’, MaxBounty has...

Pesach Lattin - 2011-12-08

Marketing Madness

Performics Appoints New Management Team

Performics, the performance marketing agency owned by Publicis Groupe, today announced a new global leadership team in support of its burgeoning worldwide network. Daina...

Pesach Lattin - 2011-12-08

Marketing Madness

Huge Growth in Affiliate Marketing Says IAB

Affiliate marketing spend is expected to increase in 2012, according to a survey from the IAB. Over the next 12 months, growth in Affiliate advertising...

Pesach Lattin - 2011-12-08

Marketing Madness

Facebook Now Allows Conversion Tracking

If you didn't know, until September 2010, Facebook actually had a very nice conversion tracking program. Yes, in the start of their program, when...

Pesach Lattin - 2011-12-07

Leaders

Fight Fraudsters Dead: ScrubKit and Brian McLevis Kill Fraud Pt.2

Do you believe there is such a thing as “gray-hat” techniques, why and why not? I usually get a kick out of terms such as...

Pesach Lattin - 2011-12-07

Leaders

Scrubkit Owned by Felon \ Christopher Kennedy \ Brian McLevis

The felony conspiracy to commit wire fraud charge was against Christopher Kennedy, who faces a maximum 5-year prison term, centers around his website the...

Pesach Lattin - 2011-12-07

Marketing Madness

Google to Challenge Amazon

ADOTAS – According to both the Wall Street Journal and the New York Times, who had spoken with insiders who weren’t authorized yet to...

Pesach Lattin - 2011-12-06

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Pesach Lattin

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