Monday, April 21, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Report: 30% of Ad Impressions are Crap

According to ComScore, the parent company of AdXpose an advertising verification company, a great deal of display advertising on the web is never actually...

New Crazy Proven CPV Tool: StumbleUpon

In trying to find new techniques that people aren’t using, and what affiliates can monetize, I’ve discovered, shall I saw, stumbles on StumbleUpon. In...

Facebook Ads Getting More Expensive Unless…

According to TGB Digital, Facebook advertising is getting siginificantly more expensive. In a report just issued, the firm claims that during the fourth quarter...

Facebook Shopping Rated Poor for Holidays

Baynote, and ecommerce company has put together a report card on shopping experiences for consumers, and found strangely enough that using Facebook to shop...

Is Bing Faking its Rankings and Searches?

According to ComScore, Microsoft’s Bing has now officially overtaken Yahoo as the nation’s second biggest search engine. With 15.1 percent of the search engine...

Kim Kardashian is Dead

According to several reports out there, the Kardashians, especially Kim Kardashian, once able to push almost any product online, have hit a serious stumbling...

Will Facebook Hit 1 Billion Users?

It seems ridiculous, but very soon Facebook will have at least 1 billion users worldwide. If you exclude all the spammer who make multiple...

Password Fatigue Grows

ADOTAS - If you’re growing increasingly frustrated with being prompted to register as a new user on a website, if you have so many...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...