Thursday, November 14, 2024

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Clickbooth FTC Raid…Not

Last week there were rumors that Clickbooth, a major affiliate CPA network had been raided by the FTC.  This included anonymous posting on several...

Cutting Edge Media Celebrates 20 Years in Business With Expanded Growth

As 2011 comes to an end, it is not uncommon for many companies to reflect upon their successes and struggles.  For Cutting Edge Media,...

Facebook to Offer CPA Advertising?

Despite Facebook’s obvious dislike for performance based marketers and affiliates, it seems that Facebook is playing with the idea of some sort of cost...

How to Improve ROI for the New Year

ADOTAS – As the new year approaches, most marketers evaluate the previous year to determine changes and improvements to their company’s marketing efforts and...

Facebook Likes Against the Law?

Did you know that Facebook “likes” could be illegal? Accordig to a federal judge, Lucy Koh, a lawsuit against Facebook is allowed to continue....

Alleged Corrupt NYPD Police Officer Fought with Social Media

Technorati- When NYPD Police Officer Mehtab Malhi bought the house at 2842 Brigham Street in October 2011 he wanted to move his entire family...

In Memoriam: Sebastian Quezada

Yesterday I learned that my old friend Sebastian died. It wasn’t really a surprise, many people in the online advertising industry knew him and...

MaxBounty Celebrates Eight Years

Despite the many challenges currently being faced in the pay-for-performance advertising industry, MaxBounty is excited to begin their ninth year of always providing on-time...

Must read

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar...

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

The AdMonsters Publishers Forum has officially kicked off, and...

Streamlined or Screwed? The Real Cost of Curation for Publishers

It’s official: ad tech has found its new favorite...

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Innovid Corp. is stuck in adtech purgatory—a company brimming...

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Picture this: Integral Ad Science (IAS), the stalwart of...

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

The plant-based food market is like a rocket ship...

The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

Les Binet isn’t just an advertising legend; he’s a...