Friday, November 15, 2024

Most recent articles by:

Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Is Bing Faking its Rankings and Searches?

According to ComScore, Microsoft’s Bing has now officially overtaken Yahoo as the nation’s second biggest search engine. With 15.1 percent of the search engine...

Kim Kardashian is Dead

According to several reports out there, the Kardashians, especially Kim Kardashian, once able to push almost any product online, have hit a serious stumbling...

Will Facebook Hit 1 Billion Users?

It seems ridiculous, but very soon Facebook will have at least 1 billion users worldwide. If you exclude all the spammer who make multiple...

Password Fatigue Grows

ADOTAS - If you’re growing increasingly frustrated with being prompted to register as a new user on a website, if you have so many...

What is the Best CPA Network (Survey)

As far as I remember, I’ve been doing surveys (since 2000 actually) asking who the best CPA Network is. Many of the networks that...

Facebook’s Huge Performance Problem

ClickZ - During the first few years of Facebook's existence there was one part of the advertising community that immediately adopted its advertising platform...

Four Performance Marketing Companies you Must Pay Attention to in 2012

I’ve been in the industry for a long time, and have seen the industry grow, contract, grow again.  However, I can honestly say that...

Google+ Hits 62 Million, but is anyone noticing?

ADOTAS – According to a report by Paul Allen, a Google+ “unofficial statistician” and the co-founder of Ancestry.com, Google+ now has 62 million users,...

Must read

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar...

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

The AdMonsters Publishers Forum has officially kicked off, and...

Streamlined or Screwed? The Real Cost of Curation for Publishers

It’s official: ad tech has found its new favorite...

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Innovid Corp. is stuck in adtech purgatory—a company brimming...

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Picture this: Integral Ad Science (IAS), the stalwart of...

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

The plant-based food market is like a rocket ship...

The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

Les Binet isn’t just an advertising legend; he’s a...