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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

GetAds Sues Former Employee Josh Todd, Shuts Down His Network

Recently launched CPA Network, BlackTie Network owned by Josh Todd and Michael Guida, both former employees of GetAds has been sued by GetAds. According...
Pesach Lattin -
Specials

Bidding on Trademarks Makes Sense

For many, many years it was considered a complete “no-no” to bid on other brand's trademarks. In fact, worried about possible lawsuits, many performance-marketing...
Pesach Lattin -
Specials

New Sponsor: Wheaten & Wheaten

Would like to give a welcome to Wheaten & Wheaten, one of our new sponsors. I have decided to start introducing our sponsors as...
Pesach Lattin -
Marketing Madness

OldSpice Owners Discover Free Facebook Advertising and Fire 1,600

I’ve always said that companies are hiring way too many people to manage online advertising and that frankly, that media buyer are just lazy...
Pesach Lattin -
Leaders

Chris Kay and Blue Global Media Dominate

The Payday Loan market has received a lot of negative press lately, with FTC lawsuits up the wazoo and articles written about all the...
Pesach Lattin -
Specials

Modern Warfare 3: What Affiliates Can Learn

For those who don’t know, I’m also a pretty hardcore gamer.  I own every major gaming system and hundreds of games. I made my...
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Lawyers Run The World

Adscend Media Says Facebook Allegations are Bunk

This past week, Facebook along with the Washington State Attorney general, sued Adscend Media claiming that they were defacto spamming Facebook with “likes.”  This...
Pesach Lattin -
Specials

Why are CPA Networks Going out of Business?

With last weeks announcement that COPEAC, one of the first CPA networks in existence, was shutting down, people started talking a lot more about...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...
Lawyers Run The World

Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

Recipients of FTC warning letters and notices of penalty...
Adtech

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...
Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
Adtech

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...
Marketing Madness

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...
Adtech

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...

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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

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