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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

Did Ryan Eagle Hack Profit Kings Media?

In the never ending drama that occurs with many of the CPA Networks, accusations of illegal hacking has arisen. As per an email sent...
Pesach Lattin -
Specials

Title Tag SEO Tips Cheat Sheet

Recently Google came out again and emphasized the important of page titles in search results. As they pointed out, they are the first line...
Pesach Lattin -
Marketing Madness

Affiliates Reach FTC Settlement, Forced to Shut Down Flogs

The FTC has reached a settlement with several floggers who were charged by the FTC with creating fake news sites to promote Acai Berry...
Pesach Lattin -
Marketing Madness

Why Go To LeadsCon?

This year LeadsCon will be in Las Vegas, February 28-29th, at the Mirage Hotel and Casino. LeadsCon has become the premiere conference about the...
Pesach Lattin -
Marketing Madness

Zynga to start New Incent System, Reward Advertising

Zynga has started a new program, currently in Beta, that will allow players of Citybville to refill their energy bar by interacting with advertisers....
Pesach Lattin -
Marketing Madness

New Incentive Network Incentivize.com Launched by CPAWAY

Would like to let everyone know, Incentivize, Inc. has arrived. As all of you are well aware, ours is an industry which continues to...
Pesach Lattin -
Specials

Facebook Feels Threatened by New Social Network Pinterest

One of the most interesting things I’ve found this week is a little part in the Facebook S-1 filing for going public. If you...
Pesach Lattin -
Specials

Study: 99% of Facebook Fans are Useless

According to a study by the Ehrenberg-Bass Institute for Marketing Science, an important sounding group, Facebook fans are basically really worthless. In an ideal...
Pesach Lattin -
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Recipients of FTC warning letters and notices of penalty...
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Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...
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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

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