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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Leaders

Chris Kay and Blue Global Media Dominate

The Payday Loan market has received a lot of negative press lately, with FTC lawsuits up the wazoo and articles written about all the...
Pesach Lattin -
Specials

Modern Warfare 3: What Affiliates Can Learn

For those who don’t know, I’m also a pretty hardcore gamer.  I own every major gaming system and hundreds of games. I made my...
Pesach Lattin -
Lawyers Run The World

Adscend Media Says Facebook Allegations are Bunk

This past week, Facebook along with the Washington State Attorney general, sued Adscend Media claiming that they were defacto spamming Facebook with “likes.”  This...
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Specials

Why are CPA Networks Going out of Business?

With last weeks announcement that COPEAC, one of the first CPA networks in existence, was shutting down, people started talking a lot more about...
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Marketing Madness

I’m Sexy and I Know It

[youtube https://www.youtube.com/watch?v=VclqvfXDgoM]
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Specials

Pay-Per-Call Drives Money

For too long, publishers and advertisers have been burdened by a mutual lack of trust. Trust is a reciprocal issue, and it’s clear that both...
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Specials

MegaUpload Bust Should Scare Affiliates

I’m not one of those conspiracy folks who will rant all day about the evils of the government, and how they are going to...
Pesach Lattin -
Marketing Madness

QR Codes to Retire in 2012

According to bieMedia, and online marketing and media company, the QR code will die before it really took off. They are claiming that these...
Pesach Lattin -
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Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

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The AdMonsters Publishers Forum has officially kicked off, and...
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Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...
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Scope3 and Adloox Just Crashed IAS and DoubleVerify’s Party—And They Brought Green Receipts

Scope3 just shook up the ad tech world by...
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Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Picture this: Integral Ad Science (IAS), the stalwart of...
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Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

The plant-based food market is like a rocket ship...
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Breaking the Sound Barrier in Mobile Gaming Ads: Elad Stern Isn’t Playing by the Old Rules

If you think mobile gaming ads are as enjoyable...
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The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

Les Binet isn’t just an advertising legend; he’s a...

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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

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