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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Marketing Madness

Zynga to start New Incent System, Reward Advertising

Zynga has started a new program, currently in Beta, that will allow players of Citybville to refill their energy bar by interacting with advertisers....

Pesach Lattin - 2012-02-03

Marketing Madness

New Incentive Network Incentivize.com Launched by CPAWAY

Would like to let everyone know, Incentivize, Inc. has arrived. As all of you are well aware, ours is an industry which continues to...

Pesach Lattin - 2012-02-03

Specials

Facebook Feels Threatened by New Social Network Pinterest

One of the most interesting things I’ve found this week is a little part in the Facebook S-1 filing for going public. If you...

Pesach Lattin - 2012-02-02

Specials

Study: 99% of Facebook Fans are Useless

According to a study by the Ehrenberg-Bass Institute for Marketing Science, an important sounding group, Facebook fans are basically really worthless. In an ideal...

Pesach Lattin - 2012-02-02

Marketing Madness

GetAds Sues Former Employee Josh Todd, Shuts Down His Network

Recently launched CPA Network, BlackTie Network owned by Josh Todd and Michael Guida, both former employees of GetAds has been sued by GetAds. According...

Pesach Lattin - 2012-02-01

Specials

Bidding on Trademarks Makes Sense

For many, many years it was considered a complete “no-no” to bid on other brand's trademarks. In fact, worried about possible lawsuits, many performance-marketing...

Pesach Lattin - 2012-01-31

Specials

New Sponsor: Wheaten & Wheaten

Would like to give a welcome to Wheaten & Wheaten, one of our new sponsors. I have decided to start introducing our sponsors as...

Pesach Lattin - 2012-01-31

Marketing Madness

OldSpice Owners Discover Free Facebook Advertising and Fire 1,600

I’ve always said that companies are hiring way too many people to manage online advertising and that frankly, that media buyer are just lazy...

Pesach Lattin - 2012-01-31

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