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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

Retailers Shutting Stores, Good for Affiliates?

Several major retailers chains have announced that they are shutting a bunch of stores, and in several cases will be filling for bankruptcy. According to...
Pesach Lattin -
Specials

International SEO #Fail

According to Ani Lopez, from the search-friendly folks at Cardinal Path, there are a lot of interesting issues with International SEO.  As more and...
Pesach Lattin -
Marketing Madness

Is Epic the Next COPEAC? Non-Payment Stories Grow.

According to affiliates and various insider forums, Epic Media Group’s Affiliate Division, formerly known as Azoogle, has not been paying their bills to affiliate...
Pesach Lattin -
Marketing Madness

When Will iAd be Cheap enough for Marketers?

iAd, the mobile advertising platform for Apple products originally started out requiring a $1M advertising buy to use it. About a year ago, they...
Pesach Lattin -
Specials

Apple Needs to Buy Performance Marketing Companies

The Board of Apple Inc has been very involved in discussions about what to do with its very, very large cash reserves and securities....
Pesach Lattin -
Marketing Madness

Spam 2.0 is Bacon

Yes, there is something called Bacon, which is a cousin to spam. What exactly is Bacon? Well, according to the nice folks at Unsubscribe.com,...
Pesach Lattin -
Marketing Madness

Pantless OverSexed Women PETA Ad Goes Viral

PETA, People for the Ethical Treatment of Animals, the charity known for its sexy advertisements featuring naked celebrities, has a new advertisement that is...
Pesach Lattin -
Marketing Madness

Social Media Purchases: People Aren’t Comfortable with Credit Cards

A January study by the industrious folks at Digitals shows that 55% of people just aren't comfortable with giving their credit card information via...
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...
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A civil investigative demand (“CID”) is the instrument by...
Lawyers Run The World

Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

Recipients of FTC warning letters and notices of penalty...
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The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...
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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
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Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...
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When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...
Adtech

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...

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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

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