Thursday, November 14, 2024

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Too Many CPA Affiliate Networks or Not?

Does it seem that every single week there is another network popping up with a stupider name than the last one? With all the...

Using CAPTCHA Alternatives to Improve Conversions

Despite all the technology and fraud protection tools, scammers are still finding ways to use bots to defraud lead generation companies. However, CATCHA which...

Yousif Yalda and Ryan Eagle To Star in New Reality TV Show

Somewhere in the Suburbs of Chicago there are two CPA Affiliate Networks that seemingly have decided to go to war against each other, creating...

Erin Garcia will Crush You

Erin Garcia has been in the industry for over 10 years, since its "Wild West" beginnings. As one of the first women in the...

Did Ryan Eagle Hack Profit Kings Media?

In the never ending drama that occurs with many of the CPA Networks, accusations of illegal hacking has arisen. As per an email sent...

Title Tag SEO Tips Cheat Sheet

Recently Google came out again and emphasized the important of page titles in search results. As they pointed out, they are the first line...

Affiliates Reach FTC Settlement, Forced to Shut Down Flogs

The FTC has reached a settlement with several floggers who were charged by the FTC with creating fake news sites to promote Acai Berry...

Why Go To LeadsCon?

This year LeadsCon will be in Las Vegas, February 28-29th, at the Mirage Hotel and Casino. LeadsCon has become the premiere conference about the...

Must read

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar...

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

The AdMonsters Publishers Forum has officially kicked off, and...

Streamlined or Screwed? The Real Cost of Curation for Publishers

It’s official: ad tech has found its new favorite...

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Innovid Corp. is stuck in adtech purgatory—a company brimming...

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Picture this: Integral Ad Science (IAS), the stalwart of...

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

The plant-based food market is like a rocket ship...

The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

Les Binet isn’t just an advertising legend; he’s a...