Thursday, November 14, 2024

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Is CX Digital Finally Dead in the Water?

Last week mThink reported that CX Digital had been hit with a $4.8 “charge back” from Yahoo. According to the report, Yahoo was demanding...

God’s Healing Ability Misleading and Deceptive, Says UK Government

You think the FTC is bad? Well, the Advertising Standards Authority (ASA), a UK based regulation division that determines whether advertising is legal, decent,...

Mobile PIN Submit Offers to Disappear in the US

The Mobile PIN Submit Offers used to be the staple of the mobile industry in CPA Marketing.  However, according to insiders, this could be...

AdMob to Change to AdWords Type Platform

According to Google, it will be changing the way that AdMob handles auction bidding on cost per click ads. The company will start on...

How I made over $200M on Display Advertising.

Between 2004 and 2009, I focused almost completely on display advertising, buying media and converting it into cash through arbitraging CPA ads. Even when...

Has Tanner Vaughn Learned from his Spanking?

Tanner is one of those guys who was severely spanked by the FTC recently and had to return all his profits to the FTC....

New Sponsor: ClickBooth

Founded in 2002, Clickbooth is a veteran in the online marketing space, celebrating their 10th Anniversary this year. Clickbooth is frequently ranked the #1...

Pinterest Grows, Violates FTC Rules?

According to ComScore, Pinterest, the photo social networking site has already hit over 10M unique visitors per month, which puts it as the fastest...

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Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar...

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

The AdMonsters Publishers Forum has officially kicked off, and...

Streamlined or Screwed? The Real Cost of Curation for Publishers

It’s official: ad tech has found its new favorite...

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Innovid Corp. is stuck in adtech purgatory—a company brimming...

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Picture this: Integral Ad Science (IAS), the stalwart of...

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

The plant-based food market is like a rocket ship...

The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

Les Binet isn’t just an advertising legend; he’s a...