Tuesday, April 22, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

10 Great Women of Affiliate Marketing

Today in my Google news alerts came a story that claimed there were no women in the industry. The writing was a bit on...

Leaked Facebook Ad Document Here

Here are the leaked Facebook ad platform update documents, as mentioned in our article on New Facebook Ads.

Facebook Ads Will be Gone As We Know It.

A leaked document, available here on Performance Marketing Insider Leaked Facebook Document, has suggested that Facebook may soon be introducing changes to its premium...

Luke Kling #1 Affiliate Manager in the World

We are delighted to announce that Luke Kling of PeerFly has been voted as the #1 Affiliate Manager in the World as per our...

Official Top 10 CPA Networks Announced

Performance Marketing Insider is proud to announce the results of our Top 10 CPA Networks Survey for the Winter 2012. This survey is a...

MailGen Ranked Top Email Service Provider by Commission Junction

Email service provider and leading provider of web-based email marketing software Mailigen greets new success. Mailigen’s affiliate program now ranks 1st out of all...

Microsoft Goes Full Ape On Google Apps

In perhaps the strangest, but funniest video I've seen in a long time, Microsoft has gone after Google Apps with a great new video. [youtube...

New Facebook Want Button Rolled Out

The CEO of AddShoppers, Jon West, emailed me yesterday to inform me that they have officially announced the first integration of a Facebook “Want...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...