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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

Get $100 In Free Twitter Ads Now

In probably the greatest news for marketers in the last year, Twitter will soon be releasing their self-serving advertising system. This will allow anyone...
Pesach Lattin -
Marketing Madness

Retailers Shutting Stores, Good for Affiliates?

Several major retailers chains have announced that they are shutting a bunch of stores, and in several cases will be filling for bankruptcy. According to...
Pesach Lattin -
Specials

International SEO #Fail

According to Ani Lopez, from the search-friendly folks at Cardinal Path, there are a lot of interesting issues with International SEO.  As more and...
Pesach Lattin -
Marketing Madness

Is Epic the Next COPEAC? Non-Payment Stories Grow.

According to affiliates and various insider forums, Epic Media Group’s Affiliate Division, formerly known as Azoogle, has not been paying their bills to affiliate...
Pesach Lattin -
Marketing Madness

When Will iAd be Cheap enough for Marketers?

iAd, the mobile advertising platform for Apple products originally started out requiring a $1M advertising buy to use it. About a year ago, they...
Pesach Lattin -
Specials

Apple Needs to Buy Performance Marketing Companies

The Board of Apple Inc has been very involved in discussions about what to do with its very, very large cash reserves and securities....
Pesach Lattin -
Marketing Madness

Spam 2.0 is Bacon

Yes, there is something called Bacon, which is a cousin to spam. What exactly is Bacon? Well, according to the nice folks at Unsubscribe.com,...
Pesach Lattin -
Marketing Madness

Pantless OverSexed Women PETA Ad Goes Viral

PETA, People for the Ethical Treatment of Animals, the charity known for its sexy advertisements featuring naked celebrities, has a new advertisement that is...
Pesach Lattin -
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Marketing Madness

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...
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Scope3 and Adloox Just Crashed IAS and DoubleVerify’s Party—And They Brought Green Receipts

Scope3 just shook up the ad tech world by...
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Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Picture this: Integral Ad Science (IAS), the stalwart of...
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Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

The plant-based food market is like a rocket ship...
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Breaking the Sound Barrier in Mobile Gaming Ads: Elad Stern Isn’t Playing by the Old Rules

If you think mobile gaming ads are as enjoyable...
Data

The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

Les Binet isn’t just an advertising legend; he’s a...
Adtech

Audience Lists: The Ad World’s New Best Friend and Your Latest Digital Stalker

Ever felt like an ad was so on-point it...
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Audience Store & AudienceProject: Finding Viewers Even After They Cut the Cord

In a bold (and overdue) move, Audience Store has...
Adtech

Tired of Your Ads Showing Up Next to Clickbait? IAS Just Made Programmatic Less Embarrassing.

Digital ads are a little like confetti—thrown around in...
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Adam Brotman’s AI Revolution: How Forum3’s Spok is Rewriting the Marketing Playbook

Adam Brotman isn’t just your average tech executive; he's...

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ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

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