Tuesday, April 22, 2025
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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

Free Photoshop Alternatives

Eli Aloisi and his special photoshop skillz got me thinking about what people should be using who can’t afford Photoshop. Also, with Photoshop getting...
Pesach Lattin -
Marketing Madness

Must Attend: FTC Disclosures Workshop for Online Marketers

The Federal Trade Commission will host a day-long public workshop to consider the need for new guidance for online advertisers about making disclosures required...
Pesach Lattin -
Leaders

Eli Aloisi Gets High

If you've been awake this past year, you can't help pay attention to Eli Aloisi. Originally a super-affiliate and popular blogger, he recently opened...
Pesach Lattin -
Marketing Madness

Zynga Leaving Facebook

While Zynga is known as a Facebook success story, it seems that they have decided to start to pull away from being a Facebook...
Pesach Lattin -
Specials

10 Great Women of CPA Affiliate Marketing

Last week we had a highly publicized article about 10 Women of Affiliate Marketing, and a lot of people came back to me asking...
Pesach Lattin -
Specials

Exclusive Interview: MegaUpload Executive Talks

I've been fortunate to have known Arikka Greene for a while and have a lot of great conversations with her about the industry, life...
Pesach Lattin -
Marketing Madness

DatingGold Wins Major Affiliate Award

DatingGold captured the Affiliate Program of the Year award at the first Adult Entertainment Virtual Convention this past weekend. The award, named the "Great...
Pesach Lattin -
Marketing Madness

Digital River CEO Responds to DirectTrack Crash

In a letter to customers, Digital River's CEO has responded to the issues that DirectTrack faced this week. Of course, since they could face...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...
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How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...
Lawyers Run The World

Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

Recipients of FTC warning letters and notices of penalty...
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The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...
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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
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Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...
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When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...
Adtech

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...

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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

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