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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

Official Top 10 CPA Networks Announced

Performance Marketing Insider is proud to announce the results of our Top 10 CPA Networks Survey for the Winter 2012. This survey is a...
Pesach Lattin -
Marketing Madness

MailGen Ranked Top Email Service Provider by Commission Junction

Email service provider and leading provider of web-based email marketing software Mailigen greets new success. Mailigen’s affiliate program now ranks 1st out of all...
Pesach Lattin -
Specials

Microsoft Goes Full Ape On Google Apps

In perhaps the strangest, but funniest video I've seen in a long time, Microsoft has gone after Google Apps with a great new video. [youtube...
Pesach Lattin -
Marketing Madness

New Facebook Want Button Rolled Out

The CEO of AddShoppers, Jon West, emailed me yesterday to inform me that they have officially announced the first integration of a Facebook “Want...
Pesach Lattin -
Specials

New Facebook Broad Targeting Rocks

Affiliates rejoice, Facebook has a bunch of new targeting options that rock. If you’ve ever tried to create targeting segments, you know how difficult...
Pesach Lattin -
Marketing Madness

Mobile Facebook Ads Equal Amazing Revenue

Despite in their IPO filings, they mentioned that they had nothing whatsoever planned for mobile monetization, Facebook will be making an announcement on February...
Pesach Lattin -
Marketing Madness

Facebook Destroys Power.com in Court

Facebook has won a major lawsuit against Power.com that was filed in 2008. According to the lawsuit, Facebook had accused Power Venvutes of using...
Pesach Lattin -
Specials

Pinterest Will Make You Money

ADOTAS – Talking about an online social network where users share interests undoubtedly sounds kind of redundant nowadays. But it is true that the...
Pesach Lattin -
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Scope3 and Adloox Just Crashed IAS and DoubleVerify’s Party—And They Brought Green Receipts

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Audience Lists: The Ad World’s New Best Friend and Your Latest Digital Stalker

Ever felt like an ad was so on-point it...
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Audience Store & AudienceProject: Finding Viewers Even After They Cut the Cord

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Tired of Your Ads Showing Up Next to Clickbait? IAS Just Made Programmatic Less Embarrassing.

Digital ads are a little like confetti—thrown around in...
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Adam Brotman’s AI Revolution: How Forum3’s Spok is Rewriting the Marketing Playbook

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Scott Schiller’s Guide to the Mad World of Media, Advertising, and AdTech – Hold the Jargon, Double the Reality Check

Scott Schiller is a man who’s seen it all...

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ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

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