Tuesday, April 22, 2025

Most recent articles by:

Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

InfoGraphic: Affiliate Marketing Goes Mobile

The track-able folks at HasOffers have released this nifty graphic called "Affiliate Marketing Goes Mobile." It  of course is talking about how fast mobile...

New Jersey Hates Affiliates

New Jersey had decided to become part of a long line of  States that will try to pass a law that will tax affiliates. ...

InfoGraphic: Rebirth of Display Advertising

You’ve come a long way in a pretty short time: As this infographic from Pretarget lays out, it’s actually only been eight years since...

Rex Direct Net Selects Cake for Running Show

Cake Marketing, the SaaS division of Accelerize New Media, Inc.  announced its partnership with Rex Direct Net, a leading performance based marketing agency focused...

How is Internet Advertising Group (IAG Interactive) Still in Business?

It’s almost like an Internet advertising legend of sorts. There’s this story of this company out of Florida, called IAG Interactive that seems to...

QR Codes Might Be Proven Useless

It seems that more and more people are talking whether or not QR codes are useful. As some people pointed out, QR codes pretty...

Beta Test of New Affiliate AffClicks Platform Announced

AffClicks has recently announced the official launch of a public beta of their web analytics app. AffClicks will perform several functions for professional affiliate...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...