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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Leaders

Tim Kastner LeadsCon Video Interview

Lashback LeadsCon 2012.  Murray Newlands interviews Tim Kastner from Lashback at LeadsCon 2012. Curious what LashBack does? Well, they are the guys who make...
Pesach Lattin -
Marketing Madness

Everything You Need to Know About Pinterest (InfoGraphic)

Everything you need to know about the fast growing social network Pinterest, and it's extreme growing power.
Pesach Lattin -
Marketing Madness

AOL AIM Could Be Shut Down Soon

AOL has announced that they are cutting almost 40 employees from the AIM and AOL Mail units this week.  According to an employee of...
Pesach Lattin -
Marketing Madness

Video Interview with Brandon Rosen at LeadsCon

VigLink CEO Oliver Roup interviews Brandon Rosen from BMI Elite at LeadsCon 2012. Brandon is the CEO of BMI Elite, the parent company of...
Pesach Lattin -
Specials

Five Lies New CPA Networks Tell

I saw a post on WarriorForum in which someone claimed that he was going to open his own CPA Network, but needed help with...
Pesach Lattin -
Marketing Madness

Is FourSquare Doomed for Failure?

Despite the initial fascination with Location based check-in services, it seems that these services, especially FourSquare are having a great deal of trouble facing...
Pesach Lattin -
Marketing Madness

Yahoo Claims to Own Facebook

As we predicted last month, Yahoo has decided to move forward and sue Facebook over claims that Facebook is infringing on a wide range...
Pesach Lattin -
Marketing Madness

Pinterest Bigger Than Twitter When it Counts.

It's official, Pinterest is really taking over the world. Despite being less than two year old, Pinterest is becoming one of the top sources...
Pesach Lattin -
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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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Recipients of FTC warning letters and notices of penalty...
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 2024: Goodbye Impressions, Hello Attention

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Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
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Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...
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When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...
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Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

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