Saturday, September 21, 2024

Most recent articles by:

Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Is Myspace Making a Comeback?

Last year Myspace was pretty much considered dead, and was sold from NewsCorp to advertising network SpecificMedia. According to a recent press release, MySpace...

SNL Makes Fun of Verizon Fooling People with Acronyms

Saturday Night Life has decided that Verizon’s acronyms are way too much. In fact, they’ve created an entire skit making fun of all of...

10 Words Never to Say in Email Marketing

According to the fine folks at All Spammed Up, there are ten words that will ensure that you email marketing effort goes nowhere if...

Is CX Digital Finally Dead in the Water?

Last week mThink reported that CX Digital had been hit with a $4.8 “charge back” from Yahoo. According to the report, Yahoo was demanding...

God’s Healing Ability Misleading and Deceptive, Says UK Government

You think the FTC is bad? Well, the Advertising Standards Authority (ASA), a UK based regulation division that determines whether advertising is legal, decent,...

Mobile PIN Submit Offers to Disappear in the US

The Mobile PIN Submit Offers used to be the staple of the mobile industry in CPA Marketing.  However, according to insiders, this could be...

AdMob to Change to AdWords Type Platform

According to Google, it will be changing the way that AdMob handles auction bidding on cost per click ads. The company will start on...

How I made over $200M on Display Advertising.

Between 2004 and 2009, I focused almost completely on display advertising, buying media and converting it into cash through arbitraging CPA ads. Even when...

Must read

From Open Internet Hero to Walled Garden Villain: Is The Trade Desk the New Google?

The Trade Desk is doing a masterclass in the...

Google’s Monopoly Game: All the Pieces, All the Power

Roll up, roll up! Welcome to the greatest show...

Attention Metrics: Industry Savior or Snake Oil?

In a masterclass of déjà vu, both AdExchanger and...

Can Curation Houses Be the Couples Therapist We All Need?

Programmatic advertising is like that friend who never stops...

How Advertisers Are Betting Big on Gamers in Q3 and Q4

There’s an audience, and then there are gamers. Imagine...

Gray Hair, Don’t Care: Judy Shapiro’s Stormy Path Through Ad Tech’s Boys’ Club

In the ever-evolving world of ad tech, where buzzwords...

How Jon Walsh Built Adtech’s Largest Chat Empire (and Shook Up the Job Market)

Jon Walsh isn’t just a name in adtech; he’s...

Netflix Is Messing Up Big Time: How the Streaming Giant Is Losing Its Way with Ads

Netflix, once the uncontested ruler of the streaming universe,...

Google’s New Playbook: Ads Next to Nazis and Naughty Bits

Well, well, well, what do we have here? It...