Thursday, November 14, 2024

Most recent articles by:

Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

How is Internet Advertising Group (IAG Interactive) Still in Business?

It’s almost like an Internet advertising legend of sorts. There’s this story of this company out of Florida, called IAG Interactive that seems to...

QR Codes Might Be Proven Useless

It seems that more and more people are talking whether or not QR codes are useful. As some people pointed out, QR codes pretty...

Beta Test of New Affiliate AffClicks Platform Announced

AffClicks has recently announced the official launch of a public beta of their web analytics app. AffClicks will perform several functions for professional affiliate...

Free Photoshop Alternatives

Eli Aloisi and his special photoshop skillz got me thinking about what people should be using who can’t afford Photoshop. Also, with Photoshop getting...

Must Attend: FTC Disclosures Workshop for Online Marketers

The Federal Trade Commission will host a day-long public workshop to consider the need for new guidance for online advertisers about making disclosures required...

Eli Aloisi Gets High

If you've been awake this past year, you can't help pay attention to Eli Aloisi. Originally a super-affiliate and popular blogger, he recently opened...

Zynga Leaving Facebook

While Zynga is known as a Facebook success story, it seems that they have decided to start to pull away from being a Facebook...

Must read

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar...

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

The AdMonsters Publishers Forum has officially kicked off, and...

Streamlined or Screwed? The Real Cost of Curation for Publishers

It’s official: ad tech has found its new favorite...

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Innovid Corp. is stuck in adtech purgatory—a company brimming...

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Picture this: Integral Ad Science (IAS), the stalwart of...

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

The plant-based food market is like a rocket ship...

The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

Les Binet isn’t just an advertising legend; he’s a...