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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Specials

International SEO #Fail

According to Ani Lopez, from the search-friendly folks at Cardinal Path, there are a lot of interesting issues with International SEO.  As more and...
Pesach Lattin -
Marketing Madness

Is Epic the Next COPEAC? Non-Payment Stories Grow.

According to affiliates and various insider forums, Epic Media Group’s Affiliate Division, formerly known as Azoogle, has not been paying their bills to affiliate...
Pesach Lattin -
Marketing Madness

When Will iAd be Cheap enough for Marketers?

iAd, the mobile advertising platform for Apple products originally started out requiring a $1M advertising buy to use it. About a year ago, they...
Pesach Lattin -
Specials

Apple Needs to Buy Performance Marketing Companies

The Board of Apple Inc has been very involved in discussions about what to do with its very, very large cash reserves and securities....
Pesach Lattin -
Marketing Madness

Spam 2.0 is Bacon

Yes, there is something called Bacon, which is a cousin to spam. What exactly is Bacon? Well, according to the nice folks at Unsubscribe.com,...
Pesach Lattin -
Marketing Madness

Pantless OverSexed Women PETA Ad Goes Viral

PETA, People for the Ethical Treatment of Animals, the charity known for its sexy advertisements featuring naked celebrities, has a new advertisement that is...
Pesach Lattin -
Marketing Madness

Social Media Purchases: People Aren’t Comfortable with Credit Cards

A January study by the industrious folks at Digitals shows that 55% of people just aren't comfortable with giving their credit card information via...
Pesach Lattin -
Marketing Madness

Media Buying 2.0 Infographic

According to this Infographic from the knowledgeable folks at Pretarget, media buying is very similar to the stock market. Advrertisers can now target audience,...
Pesach Lattin -
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Netflix Is Messing Up Big Time: How the Streaming Giant Is Losing Its Way with Ads

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Nevada Senate Showdown: How CTV is About to Shake Things Up in the Silver State

With the Senate race in Nevada heating up, it's...
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Google’s New Playbook: Ads Next to Nazis and Naughty Bits

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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

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