Thursday, November 14, 2024

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Five Lies New CPA Networks Tell

I saw a post on WarriorForum in which someone claimed that he was going to open his own CPA Network, but needed help with...

Is FourSquare Doomed for Failure?

Despite the initial fascination with Location based check-in services, it seems that these services, especially FourSquare are having a great deal of trouble facing...

Yahoo Claims to Own Facebook

As we predicted last month, Yahoo has decided to move forward and sue Facebook over claims that Facebook is infringing on a wide range...

Pinterest Bigger Than Twitter When it Counts.

It's official, Pinterest is really taking over the world. Despite being less than two year old, Pinterest is becoming one of the top sources...

InfoGraphic: Affiliate Marketing Goes Mobile

The track-able folks at HasOffers have released this nifty graphic called "Affiliate Marketing Goes Mobile." It  of course is talking about how fast mobile...

New Jersey Hates Affiliates

New Jersey had decided to become part of a long line of  States that will try to pass a law that will tax affiliates. ...

InfoGraphic: Rebirth of Display Advertising

You’ve come a long way in a pretty short time: As this infographic from Pretarget lays out, it’s actually only been eight years since...

Rex Direct Net Selects Cake for Running Show

Cake Marketing, the SaaS division of Accelerize New Media, Inc.  announced its partnership with Rex Direct Net, a leading performance based marketing agency focused...

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Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar...

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

The AdMonsters Publishers Forum has officially kicked off, and...

Streamlined or Screwed? The Real Cost of Curation for Publishers

It’s official: ad tech has found its new favorite...

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Innovid Corp. is stuck in adtech purgatory—a company brimming...

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Picture this: Integral Ad Science (IAS), the stalwart of...

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

The plant-based food market is like a rocket ship...

The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

Les Binet isn’t just an advertising legend; he’s a...