Wednesday, April 23, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Buildmyrank Link Network Busted

Thanks to Panda 3.3 from Google, another private blog network has bit the dust. Buildmyrank.com, a network that had advertised all over the place...

(InfoGraphic) The Value of Social Media Per Dollar

Interesting InfoGraphic that claims that you can figure a value to everything in social media. Not sure I buy it, but it's still very...

Google Will Now Kill You for Over-Optimization

For years there were rumors that if you over-optimized your site that perhaps Google would penalize you. So far, these have only been rumors...

Mass Effect 3 Game Bows to Social Media

Marketers need to take notice of how fast people can turn against you, as Bioware, the makers of Mass Effect 3 found out. While...

Social Media CPA Services Offered by CPX Interactive

ADOTAS - Digital advertising company CPX Interactive has rolled out a new suite of social media ad strategies, as the company announced late yesterday....

(InfoGraphic) Beat Facebook’s EdgeRank

Perhaps one of the most awesome Infographics on how to get people to pay attention to your status updates, among other things. It's simple,...

(VIDEO) 5 Common SEO Mistakes

Google's newest super-star Maile Ohye, has come out with a video that points out 5 common mistakes people are making with SEO and 6...

Check out Facebook’s New Privacy Policy and Stop Complaining

Facebook has just released the changes to their privacy policy, and it’s has one huge very noticeable change: it’s called a Data Use Policy,...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...