Wednesday, April 23, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

React2Media Merges with ad pepper media US

Interactive marketing technology company React2Media and ad pepper media USA, known for its semantic-based targeting and RTB technologies, today announced a merger in which...

Vergonomix aka Vergo Interactive

At VergoNomix we specialize in performance-based affiliate marketing and Cost-Per-Action (CPA, CPL, CPC) online lead generation campaigns. We connect online advertisers with consumers across...

LeadsCon Acquired in Huge Buyout

After playing in the TV show friends for many years, Jay Weintraub set his sights on starting the leading, umm... lead generation conference, LeadsCon....

FTC Contacts More CPA Affiliate Networks about Possible Actions

Performance Marketing Insider has learned that the FTC has alerted at least half-a-dozen networks that they are in the target for possible enforcement actions....

Google Launching Competitor to Facebook Commenting Platform

It seems, according to the Interwebs, that Google has decided to focus on copying everything that Facebook does. The most recent announcement seems to...

Why I’m Moving to Las Vegas and Why Marketers Should Also

After two years in Colorado, I’ve decided to move. My first selection was to Arizona, probably Scottsdale, as I love the area, love the...

(Video) Twitter Self Serve Going Real Slow

Despite all the hoopla about Twitter's new self-serving platform, it seems that they are having serious trouble getting people to sign up for it....

(InfoGraphic) Blogging is Better than Facebook

Great InfoGraphic on why you should stop wasting your time on Facebook and get a blog. Obviously, the #1 reason SHOULD be that you...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...