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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Marketing Madness

Groupon Under Possible Federal Investigation

I have been looking at Groupon’s business model now for almost two years, wondering how they were going to convert their signups in to...

Pesach Lattin - 2012-04-03

Specials

(InfoGraphic) Social Networking Timeline

This is a great social networking timeline that starts in the 1960s with CompuServe (1969 to be precise) and goes all the way up...

Pesach Lattin - 2012-04-02

Lawyers Run The World

Mailers: California Spam Law Makes Hiding Illegal

A common practice amongst mailers is to use fictitious names for all their mailing companies, with PO Boxes and various domains registered to non-existent...

Pesach Lattin - 2012-04-02

Marketing Madness

ClickBooth Leaving DirectTrack for Cake Marketing

Performance Marketing Insider has learned that ClickBooth, the mega-CPA network, has signed an agreement with Cake Marketing to become their affiliate CPA tracking system....

Pesach Lattin - 2012-04-02

Marketing Madness

Plenty of Fish Sued for Photo of Dead Soldier

Last month Plenty of Fish, POF was sued for using a dead soldiers photo in ads for “Military Man Searching for Love. Army Lt....

Pesach Lattin - 2012-03-30

Marketing Madness

Self-Serve Mobile Ads Available

ADOTAS – Mobile signup ad platform Pontiflex launched a self-service feature called AdLeads today. The new service, said Pontiflex CEO and co-founder Zephrin Lasker,...

Pesach Lattin - 2012-03-29

Marketing Madness

Siri Sued by Angry Californian

Siri, the voice-activated lady who can help you with your Apple Iphone 4S, has been sued for overselling its abilities in TV commercials. According...

Pesach Lattin - 2012-03-29

Marketing Madness

Study: CPM Rates Do Not Equal Value

Interesting news out of the fine folks at Comscore today, where they kindly point out that the price you pay CPM has nothing whatsoever...

Pesach Lattin - 2012-03-28

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Pesach Lattin

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