Saturday, September 21, 2024

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Facebook Owes Us Billions Claims Yahoo

In an interesting twist, Yahoo has come out with a claim that Facebook is infringing on up to 20 different patents that they own,...

Report: Affiliates Can Make More Sales

A new report by Affiliate Window strategist Owen Hewitson answers the question if Affiliate sales can ever be incremental. Basically some people have questioned...

Bevo Media Launches First CPA Ad Exchange

Bevo Media, an online marketing technology company based in San Diego, is set to launch the first ever exchange for the performance marketing industry...

How to Become Rich In CPA Affiliate Marketing

It’s always funny to me all the affiliate marketers who post photos of themselves with bling, money coming out their month, and then post...

DirectTrack Still Down, Says it Was Scheduled Maintenance

Almost 48 hours since the original crash, Performance Marketing Insider has learned that there are still networks facing significant or complete network outage. As...

Dozens of Networks Shut Down: DirectTrack Suffers Massive Failure

According both DirectTrack and it's customers, DirectTrack has suffered a massive failure to its entire system, that has no “immediately resolution.” Those in the...

Jesse Willms Loses Everything to FTC

The FTC has basically destroyed Jesse Willms, the famous Canadian Acai peddler. In a settlement order, that is part of the FTC's campaign on...

10 Great Women of Affiliate Marketing

Today in my Google news alerts came a story that claimed there were no women in the industry. The writing was a bit on...

Must read

From Open Internet Hero to Walled Garden Villain: Is The Trade Desk the New Google?

The Trade Desk is doing a masterclass in the...

Google’s Monopoly Game: All the Pieces, All the Power

Roll up, roll up! Welcome to the greatest show...

Attention Metrics: Industry Savior or Snake Oil?

In a masterclass of déjà vu, both AdExchanger and...

Can Curation Houses Be the Couples Therapist We All Need?

Programmatic advertising is like that friend who never stops...

How Advertisers Are Betting Big on Gamers in Q3 and Q4

There’s an audience, and then there are gamers. Imagine...

Gray Hair, Don’t Care: Judy Shapiro’s Stormy Path Through Ad Tech’s Boys’ Club

In the ever-evolving world of ad tech, where buzzwords...

How Jon Walsh Built Adtech’s Largest Chat Empire (and Shook Up the Job Market)

Jon Walsh isn’t just a name in adtech; he’s...

Netflix Is Messing Up Big Time: How the Streaming Giant Is Losing Its Way with Ads

Netflix, once the uncontested ruler of the streaming universe,...

Google’s New Playbook: Ads Next to Nazis and Naughty Bits

Well, well, well, what do we have here? It...