Wednesday, April 23, 2025

Most recent articles by:

Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

(Infographic) Top Google Ad Buyers

You think you can compete on Google? Perhaps there are ways without having to game the system, generate leads, but unfortunately many brands are...

Twitter Sues Spammers

Twitter has sued five companies that it claims that are behind pretty much the vast majority of marketing spam that is on Twitter right...

Bottom Google Ads CTR Rise

Interesting news out of an investment company, Global Equities Research which show that click-throughs on Google are actually rising, but specifically more importantly the...

Email Prefered Sales Method for Consumers

From the fine folks at ExactTarget (a mailing company, go figure) comes a study that says that 77% of consumers prefer to get permission-based...

Dog Snuggies are Real

There comes a point when people need to stop thinking up stupid products for their dogs. If the snuggie didn't tell us that Americans...

Who is Pesach Lattin, Online Marketing Guru and Expert?

Embrace a new level of marketing and advertising prowess with a seasoned executive who embodies innovation and achievement. I stand as a beacon of...

Is Neverblue Going Out of Business?

Earlier we reported that the Velo Holdings Inc, that owns among other things owns Neverblue had filed for Chapter 11 Bankruptcy Protection. This means,...

Neverblue’s Parent Company Files for Bankruptcy

Velo Holdings Inc, the parent company of Neverblue, Lava Life and Vertrue has filed for Bankruptcy this morning, as reported by Reuters. According to reports...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...