Friday, November 15, 2024

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Google Launching Competitor to Facebook Commenting Platform

It seems, according to the Interwebs, that Google has decided to focus on copying everything that Facebook does. The most recent announcement seems to...

Why I’m Moving to Las Vegas and Why Marketers Should Also

After two years in Colorado, I’ve decided to move. My first selection was to Arizona, probably Scottsdale, as I love the area, love the...

(Video) Twitter Self Serve Going Real Slow

Despite all the hoopla about Twitter's new self-serving platform, it seems that they are having serious trouble getting people to sign up for it....

(InfoGraphic) Blogging is Better than Facebook

Great InfoGraphic on why you should stop wasting your time on Facebook and get a blog. Obviously, the #1 reason SHOULD be that you...

Buildmyrank Link Network Busted

Thanks to Panda 3.3 from Google, another private blog network has bit the dust. Buildmyrank.com, a network that had advertised all over the place...

(InfoGraphic) The Value of Social Media Per Dollar

Interesting InfoGraphic that claims that you can figure a value to everything in social media. Not sure I buy it, but it's still very...

Google Will Now Kill You for Over-Optimization

For years there were rumors that if you over-optimized your site that perhaps Google would penalize you. So far, these have only been rumors...

Mass Effect 3 Game Bows to Social Media

Marketers need to take notice of how fast people can turn against you, as Bioware, the makers of Mass Effect 3 found out. While...

Must read

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar...

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

The AdMonsters Publishers Forum has officially kicked off, and...

Streamlined or Screwed? The Real Cost of Curation for Publishers

It’s official: ad tech has found its new favorite...

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Innovid Corp. is stuck in adtech purgatory—a company brimming...

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Picture this: Integral Ad Science (IAS), the stalwart of...

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

The plant-based food market is like a rocket ship...

The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

Les Binet isn’t just an advertising legend; he’s a...