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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Marketing Madness

Plenty of Fish Sued for Photo of Dead Soldier

Last month Plenty of Fish, POF was sued for using a dead soldiers photo in ads for “Military Man Searching for Love. Army Lt....

Pesach Lattin - 2012-03-30

Marketing Madness

Self-Serve Mobile Ads Available

ADOTAS – Mobile signup ad platform Pontiflex launched a self-service feature called AdLeads today. The new service, said Pontiflex CEO and co-founder Zephrin Lasker,...

Pesach Lattin - 2012-03-29

Marketing Madness

Siri Sued by Angry Californian

Siri, the voice-activated lady who can help you with your Apple Iphone 4S, has been sued for overselling its abilities in TV commercials. According...

Pesach Lattin - 2012-03-29

Marketing Madness

Study: CPM Rates Do Not Equal Value

Interesting news out of the fine folks at Comscore today, where they kindly point out that the price you pay CPM has nothing whatsoever...

Pesach Lattin - 2012-03-28

Marketing Madness

React2Media Merges with ad pepper media US

Interactive marketing technology company React2Media and ad pepper media USA, known for its semantic-based targeting and RTB technologies, today announced a merger in which...

Pesach Lattin - 2012-03-28

Marketing Madness

Vergonomix aka Vergo Interactive

At VergoNomix we specialize in performance-based affiliate marketing and Cost-Per-Action (CPA, CPL, CPC) online lead generation campaigns. We connect online advertisers with consumers across...

Pesach Lattin - 2012-03-27

Marketing Madness

LeadsCon Acquired in Huge Buyout

After playing in the TV show friends for many years, Jay Weintraub set his sights on starting the leading, umm... lead generation conference, LeadsCon....

Pesach Lattin - 2012-03-27

Marketing Madness

FTC Contacts More CPA Affiliate Networks about Possible Actions

Performance Marketing Insider has learned that the FTC has alerted at least half-a-dozen networks that they are in the target for possible enforcement actions....

Pesach Lattin - 2012-03-27

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Pesach Lattin

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