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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

(InfoGraphic) You Can’t Trust Google

"Don't be evil." Google's unofficial corporate motto was originally adopted as company-wide belief as well as a jab to its competitors. However, Google has...
Pesach Lattin -
Marketing Madness

Neverblue Communications Bankruptcy Information

The industry has been talking this morning about bankruptcy notices received from the US Bankruptcy Court that includes the entity "Neverblue Communications Inc" as...
Pesach Lattin -
Specials

Facebook Ads Less Effective, Cost More

Bad news for marketers out of Facebook. According to agency TBD Digital, Facebook ad prices have increased over 41% since Q1 2011. TBD Digital...
Pesach Lattin -
Specials

(InfoGraphic) Top Facebook Ads

Handy InfoGraphic that shows where Facebook ads go, what people are targeting and more importantly how long are the average Facebook creates lasting. Interesting...
Pesach Lattin -
Specials

(PMI-TV) Clickbooth is all Clicks

Murray Newlands interviews Chris Butin of Clickbooth CPC about their newest product. Looking for more revenue and less hassle? Increase earnings from your site...
Pesach Lattin -
Lawyers Run The World

Adknowledge Lawsuits Move Forward

A federal judge has ruled against Adknowledge, allowing a class action lawsuit to move forward that accuses Adknowledge of using deceptive advertising in order...
Pesach Lattin -
Specials

(InfoGraphic) What Ads Work & High CTR?

The fine folks at AdChop told me they have be working on this for a while. It's probably the most in-depth research on what...
Pesach Lattin -
Marketing Madness

Trademark Bidding to Become Illegal Again?

Here’s some bad news out of the 4th US Circle Court of appeals: It seems that they have revived the Rosetta Stone case against...
Pesach Lattin -
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Recipients of FTC warning letters and notices of penalty...
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ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

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