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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Marketing Madness

Dog Snuggies are Real

There comes a point when people need to stop thinking up stupid products for their dogs. If the snuggie didn't tell us that Americans...

Pesach Lattin - 2012-04-04

Marketing Madness

Who is Pesach Lattin, Online Marketing Guru and Expert?

Embrace a new level of marketing and advertising prowess with a seasoned executive who embodies innovation and achievement. I stand as a beacon of...

Pesach Lattin - 2012-04-04

Specials

Is Neverblue Going Out of Business?

Earlier we reported that the Velo Holdings Inc, that owns among other things owns Neverblue had filed for Chapter 11 Bankruptcy Protection. This means,...

Pesach Lattin - 2012-04-03

Marketing Madness

Neverblue’s Parent Company Files for Bankruptcy

Velo Holdings Inc, the parent company of Neverblue, Lava Life and Vertrue has filed for Bankruptcy this morning, as reported by Reuters. According to reports...

Pesach Lattin - 2012-04-03

Marketing Madness

Groupon Under Possible Federal Investigation

I have been looking at Groupon’s business model now for almost two years, wondering how they were going to convert their signups in to...

Pesach Lattin - 2012-04-03

Specials

(InfoGraphic) Social Networking Timeline

This is a great social networking timeline that starts in the 1960s with CompuServe (1969 to be precise) and goes all the way up...

Pesach Lattin - 2012-04-02

Lawyers Run The World

Mailers: California Spam Law Makes Hiding Illegal

A common practice amongst mailers is to use fictitious names for all their mailing companies, with PO Boxes and various domains registered to non-existent...

Pesach Lattin - 2012-04-02

Marketing Madness

ClickBooth Leaving DirectTrack for Cake Marketing

Performance Marketing Insider has learned that ClickBooth, the mega-CPA network, has signed an agreement with Cake Marketing to become their affiliate CPA tracking system....

Pesach Lattin - 2012-04-02

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Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

Breaking the Sound Barrier in Mobile Gaming Ads: Elad Stern Isn’t Playing by the Old Rules

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Scope3 and Adloox Just Crashed IAS and DoubleVerify’s Party—And They Brought Green Receipts

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Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

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Pesach Lattin

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