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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Specials

(PMI-TV) Clickbooth is all Clicks

Murray Newlands interviews Chris Butin of Clickbooth CPC about their newest product. Looking for more revenue and less hassle? Increase earnings from your site...
Pesach Lattin -
Lawyers Run The World

Adknowledge Lawsuits Move Forward

A federal judge has ruled against Adknowledge, allowing a class action lawsuit to move forward that accuses Adknowledge of using deceptive advertising in order...
Pesach Lattin -
Specials

(InfoGraphic) What Ads Work & High CTR?

The fine folks at AdChop told me they have be working on this for a while. It's probably the most in-depth research on what...
Pesach Lattin -
Marketing Madness

Trademark Bidding to Become Illegal Again?

Here’s some bad news out of the 4th US Circle Court of appeals: It seems that they have revived the Rosetta Stone case against...
Pesach Lattin -
Specials

(Infographic) Top Google Ad Buyers

You think you can compete on Google? Perhaps there are ways without having to game the system, generate leads, but unfortunately many brands are...
Pesach Lattin -
Marketing Madness

Twitter Sues Spammers

Twitter has sued five companies that it claims that are behind pretty much the vast majority of marketing spam that is on Twitter right...
Pesach Lattin -
Marketing Madness

Bottom Google Ads CTR Rise

Interesting news out of an investment company, Global Equities Research which show that click-throughs on Google are actually rising, but specifically more importantly the...
Pesach Lattin -
Marketing Madness

Email Prefered Sales Method for Consumers

From the fine folks at ExactTarget (a mailing company, go figure) comes a study that says that 77% of consumers prefer to get permission-based...
Pesach Lattin -
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ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

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