Thursday, April 24, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Dead Baby Diet Pills

I have been contemplating the issues lately with the diet industry, especially in light of all the FTC actions. Well, I found one thing...

Engage: BDR Is Media Buyers Wet Dream

Engage: BDR, already a growing name in the performance marketing industry has launched its new Real-Time Bidding (RTB) platform First Impression. According to the...

Secret FTC Diet Agreements Entered

Performance Marketing Insider has learned that at least a dozen major CPA Networks have entered or are in the process of entering into agreements...

AP Images to distribute royalty-free images from Fotolia

The Associated Press and Fotolia, one of the world's leading microstock image companies, today announced a collaboration giving customers access to millions of royalty-free...

Adscend Settles with AG for $100k

Performance Marketing Insider has learned that Adscend Media has settled their legal battle with the Washington Attorney today. In a case that gained national...

Draw Something is Dying Fast

Zynga Just paid $180 Million for OMGPOP, a gaming company that had one main hit: draw something. For whatever reason, they felt that the...

Media Attacks Facebook Ads

It had to be Facebook’s worse day ever, just a few weeks before their possible IPO. Despite being the company everyone can’t help talking...

Neverblue Adds Long Lead Validation

Neverblue, a premier global lead generation network, has added long lead validation, a new capability to its advertising platform. With long lead validation advertisers...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...