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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

Study: Facebook Likes Are Junk

Another Study has questioned the value of Facebook likes. According to Dr. Tina McCorkindale, a professor from Appalachian State University, likes mean almost nothing...
Pesach Lattin -
Email Marketing

Google Ads Email Marketing Inside Adwords?

Crazy stuff happening with Google Adwords: they have added the ability to do opt-in emails inside of the adwords advertisement.  This is some pretty...
Pesach Lattin -
Specials

(PMI-TV) How to Monetize Product Reviews

Product Review Tips: Performance Marketing Insider TV Host and Executive Editor Murray Newlands interviews Justin Germino of Dragon Blogger. Justin gives some great tips...
Pesach Lattin -
Marketing Madness

Facebook Dismisses Adscend Media Suit

Just a day after Performance Marketing Insider learned that the Washington AG was dismissing almost all claims against Adscend Media, we have learned that...
Pesach Lattin -
Specials

Adscend Wins Some Against Wash AG

Just a few short months ago the Washington State AG got up and told the world about how Adscend Media was involved in some...
Pesach Lattin -
Marketing Madness

Cyberplex CX Digital Fire Sale

Cyberplex, the parent company of CX Digital, has announced that it's selling is display business, Tsavo Media, as part of a financial fire sale....
Pesach Lattin -
Marketing Madness

Amazon To Start Collecting Tax in Nevada

Great news for affiliate and marketers, but not such great news for anyone who just might have moved to Nevada and uses Amazon.com a...
Pesach Lattin -
Specials

Forbes Interviews PMI-TV Host Murray Newlands

Sarah Austin of Forbes interviews PMI-TV host Murray Newlands about all things digital and more importantly, how great her shoes are. We aren't sure...
Pesach Lattin -
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Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

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Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

The plant-based food market is like a rocket ship...
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Breaking the Sound Barrier in Mobile Gaming Ads: Elad Stern Isn’t Playing by the Old Rules

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The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

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