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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

Adscend Settles with AG for $100k

Performance Marketing Insider has learned that Adscend Media has settled their legal battle with the Washington Attorney today. In a case that gained national...
Pesach Lattin -
Specials

Draw Something is Dying Fast

Zynga Just paid $180 Million for OMGPOP, a gaming company that had one main hit: draw something. For whatever reason, they felt that the...
Pesach Lattin -
Specials

Media Attacks Facebook Ads

It had to be Facebook’s worse day ever, just a few weeks before their possible IPO. Despite being the company everyone can’t help talking...
Pesach Lattin -
Marketing Madness

Neverblue Adds Long Lead Validation

Neverblue, a premier global lead generation network, has added long lead validation, a new capability to its advertising platform. With long lead validation advertisers...
Pesach Lattin -
Marketing Madness

Adknowledge Bashes Neverblue & Epic Financials

Goliath Advertising Network Adknowledge has issued a press release announcing new payment structures for publishers and proclaiming their financial success. However, in the same...
Pesach Lattin -
Marketing Madness

All Web Leads Joins CPA Detective

Demand for online leads has exploded, but this growth has also led to a development that threatens the online lead generation industry – lead...
Pesach Lattin -
Specials

Ads Direct Names Self #1 Company

Never heard of Ads Direct? That’s strange, because according to their press releases, they are the #1 Performance Marketing Company in the world. Yes,...
Pesach Lattin -
Marketing Madness

(Video) Marketer’s Guide to Pinterest

All eyes are on Pinterest, the social network that lets users collect and share images found on the Web by "pinning" them on virtual...
Pesach Lattin -
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Adtech

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar...
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AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

The AdMonsters Publishers Forum has officially kicked off, and...
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Streamlined or Screwed? The Real Cost of Curation for Publishers

It’s official: ad tech has found its new favorite...
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Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Innovid Corp. is stuck in adtech purgatory—a company brimming...
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Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...
Adtech

Scope3 and Adloox Just Crashed IAS and DoubleVerify’s Party—And They Brought Green Receipts

Scope3 just shook up the ad tech world by...
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Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Picture this: Integral Ad Science (IAS), the stalwart of...
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Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

The plant-based food market is like a rocket ship...
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Breaking the Sound Barrier in Mobile Gaming Ads: Elad Stern Isn’t Playing by the Old Rules

If you think mobile gaming ads are as enjoyable...
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The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

Les Binet isn’t just an advertising legend; he’s a...

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ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

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